PPC & SEM
Advertising Expertise
Top-to-bottom ad campaign management to launch you through the stratosphere
Even the Pope would be impressed with our conversion rates
READ ME, READ ME!
You could have any number of reasons for wanting to start an ad campaign – increasing revenue, creating more brand awareness, directing leads to different channels, the list goes on. No matter what your goals, however, the need is the same: reach, engagement, and conversions. And we will get you there.
Our advertising team’s broad range of industries and creative prowess means the campaign we create for you will be equipped to head one direction and one direction only: up.
Let’s get to work.
Other agencies will abduct your ad spend and set campaigns on auto-pilot.
We believe that a rising tide lifts all boats and want to help grow your business as your advertising partners.
Recipe for Advertising Dominance
AKA Six not-so-secret ingredients that any agency worth their salt will make a part of their efforts
Personalized Strategy
There is no one-size-fits-all approach to thoughtful ad campaigns. We’ll build out a custom-configured plan based solely on your brand, audience, channels, and goals.
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Successful campaigns require daily analytics, management, and optimizing to perform at their best, as well as in-depth research and development beforehand. Our team leads this process top to bottom, working closely with yours to report performance, discuss strategy, and make thoughtful optimizations that increase ROI.
Ad Analytics
Our analytical arsenal is off the chain. Does anybody say “off the chain” anymore? According to our sophisticated, global search data tools……no.
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Yes, our tools give us an immense amount of data, but the real skill is reading and interpreting that data. Gathering information is the easy part. Knowing what to do with it, how certain metrics are related, what they mean, and how they can be adjusted to further improve your campaign is when real expertise comes into play.
“Bullseye” Targeting
From behavioral and buying patterns to geographic location and demographics, our insight and understanding allows us to target your ideal customers.
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Our suite of third-party tools allows us to gain extensive insight into your competitors performance and your customers shopping habits. Together, we’re able to target groups with pin-point precision and make ongoing optimizations based on performance data.
Comprehensive Creative
Laugh, cry, or anything in between. No matter what emotion you want to elicit, our creative team will develop detailed campaigns that create lasting connections.
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If half of Estes Media is the “left” side of the brain focused on strategy, the other half is a colorful, creatively focused “right” side. This team of dedicated creatives will build your copy, imagery, templates, and more completely from scratch and based thoughtful around your brand.
A/B Testing
Two is better than one. We’ve fine-tuned this tactic to help identify and solve pain points, reduce bounce rates, and make more conversions for less money.
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Thoughtful strategy requires a little bit of, well, throwing spaghetti at the wall. Only then can we let the data decide which variation of copy or imagery has the best performance and continue to make informed decisions (and further tests) based on that. Marketing spaghetti!
Persona Development
Defining your ideal customers is the nucleus of a successful campaign and allows us to zero-in on the most effective way to create content for your audience.
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Genuinely understanding your audience is the difference between aimless ad spend and top-performing campaigns. We work closely with you to define these personas from the ground up, which allows us to make thoughtful, strategic decisions around targeting while providing you with a stronger, company-wide sales tool.
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When the feeling is mutual
“Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.”
“Estes Media has been crucial in helping PeopleJoy develop sales tools like our top-quality case study, as well as expand our digital marketing efforts to increase our visibility even more. They are true partners who listen, think outside the box, and have an evident passion for helping businesses scale. We’ve seen a 30% uptick in our outbound marketing conversion rates since launching our case study.”
“Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a ‘D’ to an ‘A’.”
😤 Others will tell you what isn’t in scope
We’ll do what it takes to help you reach your goals
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