by Estes Media | Aug 1, 2022 | Best Practices
Master The Customer Value Journey to Drive ROI Welcome to our step-by-step guide for defining the customer value journey and understanding the phases that attract, engage, convert, and retain your customers. This short handbook provides all the insight you need into... by Estes Media | Aug 1, 2022 | Best Practices
Best In-Depth Practices for A/B Testing Advertisements In today’s data rich world, it is not a good idea to make blind business decisions. This is especially true for marketers. When it comes to improving digital materials we often make decisions about various... by Estes Media | Jul 24, 2022 | Best Practices
Dark Posting to Instagram and Facebook: How Does It Work in 2022? Dark posts are targeted ads on Facebook, Instagram, and other social media. Unlike boosted and organic posts, however, dark posts don’t appear on your timeline. Nor do they show up in the feeds of the... by Estes Media | Jul 23, 2022 | Best Practices
7 Hidden Marketing Insights Other Agencies are Probably Missing Understanding the customer value journey, identifying your audience, and addressing their needs are the foundations of any legitimate digital marketing campaign. But wide-ranging tasks such as those take... by Estes Media | Jul 20, 2022 | Best Practices
A 10-Step Guide to Answering Your Customers’ Questions with Content “How do I increase my SEO and drive traffic to convert more visitors?” As a digital marketing agency, we can’t think of a more common or recurring question. The irony is that the answer to that... by Estes Media | Jun 20, 2022 | Best Practices
Your Facebook Ad Copy Sucks (sorry) – 7 Tips to Make It WAY Better Copy is the make or break element of your Facebook advertisements (we got in-depth on Facebook advertising here and here). Regardless of how good your product is or how creative other elements of...
