ChatGPT has been going viral, and now, everyone is talking about it. What exactly is ChatGPT? Will it become the next AdTech trend? Is it going to replace Google or destroy creativity? How are you supposed to use it? To better understand ChatGPT, let’s first get to know it a little better. In this blog post, we’ll talk about everything you need to know about ChatGPT, how it works, how it can help your SEO and content writing, and the disadvantages of using it.

Open AI introduced a chat-Based Generative Pre-Trained Transformer (ChatGPT). In a nutshell, it’s a chatbot capable of actively participating in discussions and generating related answers to inquiries in a human-like manner. Thanks to supervised learning*, the chatbot can analyze vast amounts of data and suggest predictions for automated answers to questions and responses that can contextually understand historical conversations. *Supervised learning is one of the most widely practiced branches of machine learning (ML) and harnesses labeled training data to help models make accurate predictions. The training data here serves as a supervisor and a teacher for the machines. The more data it is trained on, the more tasks it can accomplish (like writing articles, undertaking research and analysis, sharing tips on how to drive traffic, creating meta descriptions, ad copy creation, and even actually programming code). ChatGPT has gained enormous popularity because it surpasses all the limitations AI-based technologies have had leading up to now. In addition, its capabilities are seemingly limitless, so the idea of using it for content creation for SEO is a no-brainer. Let’s talk about employing ChatGPT for your SEO and content writing efforts.

ChatGPT is a powerful AI tool — and any forward-thinking marketer worth their salt should be thinking and talking about ways to take advantage of it. Let’s dive into five best practices on how we can use ChatGPT for content writing and SEO purposes:

01. IDENTIFY RELEVANT KEYWORDS
It’s not only about writing; you can also effortlessly and quickly conduct keyword research using ChatGPT to add value to your content. How? All you need to do is open the chatbot, write a few target keywords you want to rank for, and wait until it loads a list of related keywords. The advantage is that it suggests a list of keywords based on the latest search results, ensuring healthy competition. It’s important to mention that these are just examples. Users can choose and research related keywords when searching for inspiration and examples within ChatGPT, depending on their specific interests and needs. After all, any successful SEO strategy needs to leverage the right keyword research and targeting to reach as many potential customers as possible. Here’s an example:

02. CHECK GRAMMAR AND SPELLING
Because ChatGPT it’s based on the architectural model of GPT-3, it can become your daily writing assistant. You can improve your writing quality and style if you follow the suggestions and feedback given by the chatbot. What’s more, the chat will auto-correct the spelling and grammar mistakes that the content may have. Here’s an example:

03. CONTENT OPTIMIZATION
One of the top SEO strategies for increasing organic traffic and gaining the trust of both Google and readers is having great high-quality content that the audience is looking for. Although ChatGPT is primarily focused on providing answers, it can also be used to support various SEO-related activities, including research and analysis. Even though the chatbot can create an entire piece of written content, publishing it without sufficient copyediting or proofreading for quality and accuracy is an absolute no-no. In addition, it violates Google’s guidelines by including only AI-generated content. The best use of ChatGPT (and all AI tools) is for scaling SEO to make marketing efforts more productive. Here are the best ways to employ ChatGPT’s content potential that are not in violation of any of Google’s guidelines:
• Generate an outline or a content brief
• Generate relevant topics to target using keywords
• Summarize webpages to create meta descriptions
• Create titles for your page content
• Rephrase your existing content to avoid duplication
• Generate FAQs based on your content
• Provide facts and stats to use as input to back your content
• Generate a summary of your content
• Perform sentiment analysis of content
• Cluster articles using their titles’ semantic relevance
• Generate popular and relevant sites for outreach
• Reword outreach emails to make them unique
• Help you answer Help a B2B Writer or HARO requests
Want to know how? Read on ChatGPT. Best Practices for SEO

04. TECHNICAL OPTIMIZATION
ChatGPT is designed to provide a more personalized and helpful service to users, including helping in technical optimization for content creation. In other words, ChatGPT can help with the following:
• Generate structured data for your content
• Generate Hreflang tags to use as patterns for your site pages
• Generate .htaccess rewrite rules for redirects
• Generate the rules for your robots.txt
Want to know how? Read on ChatGPT. Best Practices for SEO

05. AI-POWERED CUSTOMER SUPPORT
Effective customer service is the primary driver of online business growth and customer satisfaction, especially when it’s always available. Besides helping to create content, ChatGPT can perform linguistic tasks such as paraphrasing, summarizing, translating, and answering queries. From the previous messages, businesses can get reliable data about customers’ needs and preferences and adjust their ad campaigns accordingly. Using up-to-date information, ChatGPT can work on answering customer questions that boost clients’ satisfaction and interaction with your business. The essential advantage is that it provides individualized responses to each customer, ensuring clients obtain the necessary information on time and simultaneously allowing marketers to focus more on strategic tasks.

Despite the positive effects of ChatGPT, it’s still important to keep in mind its weaknesses. This technology can be risky and can lead to penalties if misused, especially given how new it is.
Let’s check what the main four disadvantages of using ChatGPT are and what you have to pay attention to before using it:

GOOGLE KNOWS — AND IT DOESN’T LIKE IT. Google algorithms have gone so far that now it’s possible to detect AI-generated content instantly. This means that the content created by ChatGPT can be identified. But why is this an issue? As we said, publishing full AI-generated content goes against Google’s guidelines. If the algorithms detect you using it, your SEO will definitely suffer the consequences. Not only that, the chatbot is not human and can’t be compatible with human intelligence. Personalized content is the key to any marketing strategy’s success; you can’t rely on this tool to add value and create a copy in your brand voice with your unique capabilities. To avoid the challenges mentioned above and to use ChatGPT more efficiently, it’s essential to realize that ChatGPT, and all the other AI-based technologies, should be used as assistants and facilitators — and not as substitutes for humans.

CURRENT EVENTS ARE UNKNOWN. Currently, ChatGPT data is based on events before 2021 and lacks daily updates. So if you want to use a chatbot to generate content about the latest events, you need to use an alternative solution — like performing fundamental research and investigating a piece of writing on your own. But if you want to stay current, you can use other AI tools such as Writesonic or ChatSonic. Both boost the same capabilities as ChatGPT, can create images (AI art), and even supports voice commands.

IT CAN BE INACCURATE. ChatGPT can only partially replace human intelligence and only sometimes provides 100% accurate information. Although AI content can be informative and well-written most of the time, it needs more depth and perspective to make it high-quality and unique. Also, it’s impossible to prevent the chatbot from providing wrong or incorrect information, so you should be more attentive to how it responds to queries. ChatGPT will also inevitably showcase prejudices because it was initially trained on a dataset that can’t be clear of dataset bias. This can lead to people taking these biases for granted, which can in turn cause confusion.

IT REQUIRES HIGHLY DETAILED INSTRUCTIONS. ChatGPT is designed to provide a more personalized and helpful service to users. But it requires highly detailed instructions to output higher quality content that is more likely to be original, infuse genuine first-hand experience, or take a specific point of view. The more instructions ChatGPT is given, the more sophisticated the output will be.

As a content creation agency at Estes Media, we know that, no doubt, AI-based ChatGPT is already transforming the way we know SEO and marketing — bringing new opportunities and chances to level up all efforts. Although this impressive technology is suitable for various non-cognitive tasks, combined with the processing power and creativity of human minds, it can help businesses save time and increase effectiveness. If you don’t believe you need an expert using AI tools to create content for SEO, check out our post on LinkedIn.