We Know Commercial Construction Marketing
Bad news? The entire commercial construction industry is over-reliant on word-of-mouth to fuel their growth.
Good news? There is HUGE potential for you to get ahead of all your competitors by monopolizing the digital space.
We help construction companies scale their sales and marketing channels by answering their customer’s questions with quality content, advertising, and local SEO. Through these efforts we’ve bolstered the digital presence of commercial construction companies across the nation.
From roofing to paving, industrial demolition to electrical engineering, there’s no niche of the commercial construction industry we don’t service and scale.
The “master plan” is simple: develop thoughtful content and marketing strategies based on competitive research that ensures you win projects before they bid, stand out above your competitors, and build better value so you aren’t bidding to the bottom.
Building you a better building business
(say that 5 times fast)
SEO & Content Marketing
These are the “meat and potatoes” of any digital marketing effort. Educational, helpful content married with research-driven search optimizations.
Search Engine Optimization (SEO) is the lifeblood of any website as well as the only tool to get you on the first page of Google. Managing the ever-evolving landscape of SEO, diligently performing competitor research, and regularly tweaking your keyword strategies are paramount, as is creating a pipeline of written blogs, case studies, and website content centered around these efforts.
A hugely untapped space within construction where “educational not promotional” content can help establish you as an industry-leader.
Video marketing has been taking over the marketing industry since the proliferation of YouTube. But the commercial construction space hasn’t really gotten the memo. It presents another huge opportunity for willing commercial construction companies to capitalize on this overlooked potential. Thanks to our deep experience with video, we can help you develop, produce, and publish engaging video content that fosters more inbound leads.
Emails are still responsible for nearly 1 in 4 sales. They shouldn’t be an afterthought; they should be an active and dedicated part of your efforts.
Email marketing continues to be one of the most effective channels at your disposal. We develop top-to-bottom email campaigns built around a comprehensive understanding of your audience and business and extensive analytical insights. From custom imagery and full copywriting to personalizations and CTAs, we’re equipped to handle every aspect of your campaigns.
Advertising is an absolute necessity for any serious commercial construction company. Our unique playbook will have your phone ringing nonstop.
We’re extremely proficient with Google and Facebook Ad Management systems, among other major platforms like LinkedIn. Our dedicated PPC experts will perform extensive keyword research, competitor analysis, bid strategies, audience development, and more to ensure your campaigns run at peak performance.
Even if these channels aren’t directly capturing leads or conversions, they go a long way in establishing trust, increasing visibility, and validating your brand.
It’s not always about increasing your following or becoming an “influencer” in your space. Simply maintaining a regular posting cadence can exponentially increase your overall impressions, engagements, and reach, creating a larger brand awareness that drives more traffic to your website. Even with baseline efforts, our commercial construction clients see near-immediate growth.
Account Based Marketing
Account-Based Marketing, or ABM, is a marketing strategy designed to help construction companies market directly to their desired clients. Employing an ABM strategy means selecting 100-200 companies you want to target and creating marketing strategies that directly target the right people at those companies. It’s the sniper rifle of marketing tactics.
What is the Commercial Construction Marketing Secret Sauce?
Hard work and recognizing that you are the construction experts and we are the construction marketing experts!
We’ve built our business by scaling the marketing efforts of some of the nation’s largest commercial and industrial construction contractors.
According to Google, companies with a solid SEO and digital marketing strategy achieve 2.8 times higher growth expectancy than those that don’t. And those that use content marketing? 3.3 times more likely to increase their workforce and business.
Construction is an industry whose handshakes and personal relationships have been the majority of its business development efforts.
However, for the most successful firms, this has been changing to include a more targeted and sophisticated account-based digital marketing approach.
When the Feeling is Mutual
“Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.”
“Estes Media has been crucial in helping PeopleJoy develop sales tools like our top-quality case study, as well as expand our digital marketing efforts to increase our visibility even more. They are true partners who listen, think outside the box, and have an evident passion for helping businesses scale. We’ve seen a 30% uptick in our outbound marketing conversion rates since launching our case study.”
“Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a ‘D’ to an ‘A’.”
What’s the Deal?
Your website will be most customers’ very first impression of your company, so it’s crucial that it accurately establishes your reputation from the word “go.” It’s not about trying to be the cheapest or the fastest; it’s about expressing that you’re the best.
Your homepage should feature quality case studies that convey the unique advantages of working with your company.
Your construction marketing efforts should all be focused on long-term and short-term ROI.
With Estes Media’s help, we can help conceptualize and implement commercial construction-focused marketing strategies that are proven to make your phone ring.