Estes Media
Case Study
PeopleJoy
SEO EXPERTISE CONTENT STRATEGY CASE STUDY DEVELOPMENT MARKETING STRATEGY
what they needed
SEO Expertise
PeopleJoy has an attractive, eye-catching website, but under the hood, there were missed opportunities to optimize the site for search engines. Competitive keyword research and targeting, meta descriptions, H1 tags, photo tags, and content analysis were a few of the many tasks needed to take them to the next level
Content Strategy
With a deep library of helpful resources and blog content creations, PeopleJoy had all the ingredients but no recipe. They needed a developed content strategy to help maximize their existing assets and better establish them as an industry resource for insightful, forward-thinking knowledge
Case Study Development
PeopleJoy required a thoughtful, thorough, and eye-catching document that summarized all of the evidential reasons they’ve proven themselves as effective partners for their customers. Key stakeholder interviews, end-customer quotes, process and collaboration summaries were just a few of the elements this particular project required
Marketing Strategy
A more thoughtful, long-term digital marketing strategy could go a long way in boosting various efforts across the company. PeopleJoy needed a refresh of digital marketing best practices and a helpful plan to make them more effective advocates for themselves and drive more organic leads from their website and digital channels
Rank Higher, Better, Faster
Get started now by scheduling a call! We’ll talk about your goals for your company
Our Services
Marketing Strategy
We want to be your marketing partners. Comprehensive consultation and strategy are provided at each step.
Branding
Let’s get people talking about your brand. We will help develop your story, logo, messaging and designs to keep your best foot forward.
SEO Expertise
Cutting-edge strategies that help you rank higher and faster for relevant key terms. We stay updated to boost targeted organic traffic.
Email Marketing
Emails are responsible for almost 1 in 4 sales. We develop campaigns with compelling content and imagery to engage your optimal audience.
Advertising
From Google to Facebook, we’ve fine-tuned our paid ad strategies that guarantee fair bids for relevant keywords at a lower CAC.
Content Creation
A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.
Social Media Management
Creative campaigns with deep research, custom imagery, and engaging copy that boosts engagement and visibility.
Public Relations
Ensuring that you are featured in the stories that will drive your brand forward across all Paid, Earned, Owned, and Shared Media is responsible for almost 1 in 4 sales.
Website Design and Development
Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.
the challenges
PeopleJoy has a very well-built website and compelling brand promise but needed improvements to both its search optimization and strategic digital marketing efforts.
It contained all of the right ingredients but missed a cohesive recipe to ensure it was organically attracting the best audience to its website.
PeopleJoy also needed a fully-developed case study to help substantiate its brand and catalyze more business.
This task alone required that they identify a key client, source quotes, conduct interviews, create content, and graphically design a comprehensive study that lived up to the PeopleJoy name and could be used as an effective sales tool.
They needed a thorough technical SEO overhaul, including redeveloped H1 tags, meta descriptions, keyword research and targeting, and other fine-combed optimizations to help make their site even stronger.
Their existing content wasn’t being published or marketed as effectively as possible and needed a more thoughtful strategy to gain more visibility.
Their digital marketing presence in masse was less than the sum of its parts.
case study testimonial
"Estes Media has been crucial in helping PeopleJoy develop sales tools and increase our visibility even more. We’ve seen a 30% uptick in our outbound marketing conversion rates since launching our case study."
Emeka Oguh, Founder & CEO
PeopleJoy
processes and highlights
In every project we undertake, Estes Media provides top-to-bottom project management and transparency by developing a personalized timeline, task list, and ongoing project workflow that’s updated, shared, and discussed on an ongoing basis.
Doing so helps establish a healthy collaboration by offering complete accountability and keeps every project within its timeframe and budget.
We conducted in-depth competitive research, content analyses, and keyword targeting. We informed key stakeholders on ongoing digital marketing best practices and implemented a long-term strategy to maximize both existing and future content development.
Ongoing calls with key stakeholders ensured everyone stayed informed and on-task.
We also developed a comprehensive case study from scratch by helping identify ideal clients, conducting interviews with their stakeholders, writing original content about their collaboration, sourcing quotes from both end-customers and management, and designing an attractive and on-brand digital document.
Altogether, we created an invaluable sales tool to substantiate their business.
Ready To Take Your Business
To New Heights?
Do what PeopleJoy did. Get started now by scheduling a call. We’ll talk about your goals for your company
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