Estes Media
SEO Expertise
Search Engine Optimization
we know what works
Rank Higher, Better, Faster
We’ve developed our SEO playbook into a science, but staying on top of trends, regulatory changes, and opportunities requires ongoing education. Fortunately for you and your business, we pride ourselves on our SEO expertise
Submit the form now and let’s plan a chat about your business goals!
Rank Higher, Better, Faster
Get started now by scheduling a call! We’ll talk about your goals for your company
Our Services
Marketing Strategy
We want to be your marketing partners. Comprehensive consultation and strategy are provided at each step.
Branding
Let’s get people talking about your brand. We will help develop your story, logo, messaging and designs to keep your best foot forward.
SEO Expertise
Cutting-edge strategies that help you rank higher and faster for relevant key terms. We stay updated to boost targeted organic traffic.
Email Marketing
Emails are responsible for almost 1 in 4 sales. We develop campaigns with compelling content and imagery to engage your optimal audience.
Advertising
From Google to Facebook, we’ve fine-tuned our paid ad strategies that guarantee fair bids for relevant keywords at a lower CAC.
Content Creation
A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.
Social Media Management
Creative campaigns with deep research, custom imagery, and engaging copy that boosts engagement and visibility.
Public Relations
Ensuring that you are featured in the stories that will drive your brand forward across all Paid, Earned, Owned, and Shared Media is responsible for almost 1 in 4 sales.
Website Design and Development
Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.
trusted by enterprises and construction businesses
SEO is Your Ticket to Digital Glory
Wait . . . What Exactly is SEO?
The keys to tactically ranking higher on Google are identifying the keywords and keyphrases customers are asking and building a comprehensive strategy around them
Title and H1 Tags
Your H1 tag is the main titles on each webpage. This should clearly and concisely convey the topic or theme of the page and often reflect the actual name of the page itself. It’s also a hugely influential aspect of your keyword strategy and larger SEO efforts
Meta Descriptions
Meta descriptions, or “meta tags,” are brief descriptions of a page’s content in HTML format. They’re similar to H1 tags in terms of their focus and keyword potential, but you can be slightly more descriptive thanks to the higher word count
Security Review
SSL, or Secure Sockets Layer, is a security protocol that encrypts the information your computer transmits between itself and its destination. This keeps data private, secure, and hidden from eavesdropping hacks, all while reassuring Google of your validity
Sitemap and Indexed Pages
Search Console allows you to index your sitemap and gain invaluable analytical insights into your website’s performance. Google My Business boosts SEO by listing your business on all major service listings, helping with location-based search
Google My Business
Reach your ideal customers with our targeted advertising campaigns, including PPC, social ads, and display advertising. We create eye-catching ads that resonate with your audience and drive quality leads to your business to help you drive lift across the customer lifecycle.
Voice Search + Schema
“Schema,” or structured data, helps Google understand the meaning of your content so it can thoughtfully match it to the most relevant customer queries. Voice search optimization ensures these matches an be made even when questions are asked verbally
Robots.txt
Robots.txt files identify pages for Google to read and rank, ensuring all of the right pages get looked at and none of the wrong ones do. This helps ensure your content is easily readable in Google’s eyes and efficiently matched to relevant search queries
Keywords
Keywords are the bread and butter of SEO, the end-all-be-all bridge between what people are searching for and the content you provide. Targeting the right keywords has a massive effect on your Google ranking and overall traffic volume
Link-Building and Backlinks
Backlinks act as a vote of confidence for the linked content as well as the overall website. The more backlinks your website has, the more credibility and authority Google will award your it, organically boosting you higher in search results
Page Speed Analysis
You gotta be fast! More than half of visitors will leave your website if it takes more than 3 seconds to load. It also signals to Google that there may be an issue with your website, which will negatively impact your domain authority and ranking
Competitor Research
Knowing where your competitors rank is the key to learning how to outrank them. It’s also an excellent way to identify low-hanging fruit opportunities and competitive advantages that can continually improve inform your overall marketing strategy
Site Errors
The best way to avoid site errors? Adhere to all of these other universal SEO to-do’s! Still, search engines are constantly revising their rules, so it’s important to regularly scan for any errors before small hiccups grow into big problems
Duplicated Content
Duplicated content confuses search engines, jeopardizes your website’s trustworthiness, and forces Google to rank content for you, all of which can have an adverse effect on your larger domain or page authority.
TLDR: don’t do it!
Analytical Tools
The data says it all. Routinely tracking and analyzing your performance is critical to knowing what’s working and what’s not. Only they can you optimize your own marketing strategy and make data-backed decisions that lead to long-term growth
Marketing Efforts
Every website on the internet is vying for the top spot on Google search results, so there’s no aspect of your marketing efforts that’s more competitive, or potentially game-changing for your business. SEO is required to make your business’s website rank higher
$99M+
in Client revenue
1000's
OF LEADS GENERATED weekly
3X
LIFT ORGANIC TRAFFIC
100%
TRANSPARENCY
testimonials
See What Our Clients Have To Say
"Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board."
Sandy Bodami, Director
Total Wrecking & Environmental
"Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A."
Dan Saportas, Executive Vice President
Simpson Unlimited, Inc.
"Estes Media has been crucial in helping PeopleJoy develop sales tools and increase our visibility even more. We’ve seen a 30% uptick in our outbound marketing conversion rates since launching our case study."
Emeka Oguh, Founder & CEO
PeopleJoy
SEO is The Wind in Your Website’s Sails
Search engine optimization, or SEO, is a daunting and ever-evolving landscape that is absolutely vital to the overall health, visibility, and success of your website, and your business
our services
We’ll Do What it Takes to Help You Reach Your Goals
Account Based Marketing
ABM is your superpower! Instead of wasting money trying to be everything to everyone, we help you target specific audiences that are in need of your services. By selecting a specific list of target companies, we can be laser-focused on how we target your niche.
Branding
A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.
SEO Expertise
Get your construction company to the top of search results with our targeted SEO strategies. We’ll optimize your website, create high-quality content, and build a strong backlink profile to improve your online visibility and drive more qualified leads.
Email Marketing
Stay connected with your clients and prospects through targeted email marketing campaigns. Our team will design, write, and manage your email marketing efforts, helping you nurture clients, drive repeat business, and generate new leads.
Advertising
Reach your ideal customers with our targeted advertising campaigns, including PPC, social ads, and display advertising. We create eye-catching ads that resonate with your audience and drive quality leads to your business to help you drive lift across the customer lifecycle.
Content Creation
Our skilled industry writers create engaging content tailored to your target audience via interviews with your team ensuring we share your brand’s value. Showcasing your expertise educates potential clients, and builds trust with valuable blog posts, case studies, etc. 72% of customers prefer video to text marketing. Establish yourself as the industry leader with tailored videos showcasing your business at its best.
Social Media Management
Expand your reach and engage with your target audience on popular social media platforms. Our social media experts will create and manage compelling content that builds brand awareness, fosters engagement, and generates leads.
Public Relations
A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.
Website Design and Development
Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.