What they needed
Simpson Unlimited’s old site hadn’t been updated since the mid-2000’s and was in need of a design overhaul and an extensive technical update.
The design was difficult to navigate and had an undefined user journey. There was no clear call-to-action or trust elements featured on the homepage.
Because of it’s clunky interface, slow speed, and poor SEO, the website wasn’t living up to its potential as a lead generation tool.
Simpson had no centralized CRM, leading to issues tracking leads, customers, and open opportunities, as well as reporting sales activities.
Their dated CMS had a hard-to-update WYSIWYG.
We <3 You Too, Dan
“Estes Media has been essential to developing our sales and marketing plans. Whether that’s CRM, a new website, SEO, advertising, content strategy have up-leveled us from a ‘D’ to an ‘A’.”
– Dan, EVP Simpson Unlimited
Simpson Unlimited needed a modern website with future-proof functionality to clearly articulate the value they bring to customers, the services they perform, the locations they service, and a comprehensive content strategy to improve organic search engine results and increase traffic and leads.
They also needed the website to be user-friendly on the backend so they could make small changes to the design, update imagery, and add or remove content.
Their old website wasn’t functional in mobile, requiring a full redesign of the mobile experience.
Lastly, they needed guidance in conceptualizing and implementing an improved mission statement and brand promise.