Case Study

Simpson Unlimited



Commercial Roofing | Building Envelope


Website Design | Content Strategy | SEO | Advertising | CRM | Email Marketing

Simpson Unlimited, Inc. Screenshot

What they needed


Simpson Unlimited’s old site hadn’t been updated since the mid-2000’s and was in need of a design overhaul and an extensive technical update.

The design was difficult to navigate and had an undefined user journey. There was no clear call-to-action or trust elements featured on the homepage.

Because of it’s clunky interface, slow speed, and poor SEO, the website wasn’t living up to its potential as a lead generation tool.

Simpson had no centralized CRM, leading to issues tracking leads, customers, and open opportunities, as well as reporting sales activities. 

Their dated CMS had a hard-to-update WYSIWYG.

We <3 You Too, Dan



“Estes Media has been essential to developing our sales and marketing plans. Whether that’s CRM, a new website, SEO, advertising, content strategy have up-leveled us from a ‘D’ to an ‘A’.”

 – Dan, EVP Simpson Unlimited

Simpson Unlimited, Inc. - Logo
Robot with Toolbox

Top Priorities


Simpson Unlimited needed a modern website with future-proof functionality to clearly articulate the value they bring to customers, the services they perform, the locations they service, and a comprehensive content strategy to improve organic search engine results and increase traffic and leads.

They also needed the website to be user-friendly on the backend so they could make small changes to the design, update imagery, and add or remove content. 

Their old website wasn’t functional in mobile, requiring a full redesign of the mobile experience.

Lastly, they needed guidance in conceptualizing and implementing an improved mission statement and brand promise.

Battle Plan.


Process & Highlights

We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time. 

We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content.

We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research, design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality.

We implemented, customized and trained the team on how to best use HubSpot CRM for Commercial Construction and developed automated workflows and custom reports to help improve processes. 

We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.

    Simpson Case study


    Over $2 MM Influenced Revenue

    10x Leads in first year

    50%+ increase in overall site traffic in 30 days

    15x increase inbound phone calls in first year

    10% increase in organic search traffic in 90 days

    New, modernized CRM provides insight into sales team’s performance and KPIs

    Automated manual sales process and tracking

    35% increase in time on site in 30 days

    Let’s Get Started

    Ready To Make a Real Change? Let’s Build this Thing Together!