fbpx

INTRODUCTION

Choosing the right design partner can make or break your brand’s impact.

While external design services like Design Pickle, Awesomic, and Fiverr promise speed and convenience, their slow turnaround times and reliance on templates often result in inconsistent branding and missed opportunities.

Agencies with in-house design teams, on the other hand, offer unparalleled advantages in communication, creativity, and consistency. Throughout this blog, we’ll explore the pros and cons of working with external design platforms and examine our personal experience working with these platforms, to better illustrate why partnering with an agency that has its own in-house design team is the superior choice for long-term brand success.

 

TLDR SUMMARY

1. Design Pickle Overview
2. Awesomic Overview
3. Fiverr Overview
4. Benefits of Working with an In-House Design Team

 

1. Design Pickle Overview

Design Pickle Task Screenshot

Design Pickle is a subscription-based graphic design platform offering unlimited design services. With over 1.5 million designs completed since its founding in 2015, Design Pickle aims to provide high-quality and scalable graphic design solutions to businesses of all sizes.
Pricing:
Design Pickle provides three primary plans with varying levels of services:
1. Graphics Plan: Ideal for businesses needing basic graphic design and custom illustrations.
● Includes: Graphic Design, Custom Illustrations
● Turnaround Time: 24-48 hours
2. Graphics Pro Plan: Offers presentation design, a designated designer, and everything in the Graphics Plan.
● Includes: Graphic Design, Custom Illustrations, Presentation Design, Designated Designer
● Turnaround Time: 24 hours
3. Graphics Premium Plan: The all-inclusive plan with everything in Graphics Pro plus motion graphics.
● Includes: Graphic Design, Custom Illustrations, Presentation Design, Motion Graphics
● Turnaround Time: Same-day for most requests; a few days for motion graphics
4. Power Plans: Tailored for large businesses requiring high-volume creative output.
● Features: Daily design hours, specialized design talent, production coordinator
● Turnaround Time: Customized according to client needs
● Suitable for motion graphics, digital illustration, video editing
These plans include unlimited design requests and revisions, with Adobe source files provided. Pricing is flexible, depending on the volume and specific business needs requirements. More details can be found on Design Pickle’s Pricing page.

Pros and Cons of Design Pickle

Pros:
1. Quick, Same-Day Turnarounds:
Graphics Pro and Graphics Premium clients benefit from same-day design turnaround for most projects, making Design Pickle a suitable choice for quick output.
2. High Volume:
Offers unlimited requests and revisions, ideal for businesses needing a constant flow of designs.
3. Responsive via DMs:
Clients receive direct Slack communication with their designated designer(s) for seamless collaboration.
4. Large Range of Design Capabilities:
From logos to infographics, Design Pickle can fulfill various design needs. Their Premium Plan includes motion graphics, expanding the range.

Cons:

1. No Advanced Motion/Animation:
While the Premium Plan provides basic motion graphics, it’s not suitable for more complex animations.
2. Clunky UI:
The platform’s user interface can be challenging to navigate, particularly when following old revisions and communication threads.
3. Amateurish Design Quality:
Some users find the overall design quality inconsistent, particularly for more sophisticated design needs.
4. Reliance on Templates:
Heavily relies on templates, which may affect the uniqueness and creativity of the designs but can speed up delivery.

Final Thoughts

Design Pickle is a valuable option for businesses looking for high-volume design output at a predictable cost. Its range of plans caters to different needs, from basic graphic design to high-volume creative production.
However, its template-heavy approach and amateurish quality may not be suitable for projects requiring a more custom and sophisticated touch. If speed, consistency, and cost-efficiency are your priorities, Design Pickle is a viable choice.

 

2. Awesomic Overview

Awesomic is a digital design platform that connects businesses with high-quality designers and developers for various projects, including web design, branding, motion graphics, and no-code development. Founded in 2021, it aims to provide tailored, expert design solutions through its talent marketplace.
Pricing:
Awesomic offers three subscription plans catering to different business needs:
1. Light Plan: Ideal for startups or companies with basic design requirements.
● Includes: Graphic Design, Branding, Marketing, UI/UX
● Cost: $995/month
2. Pro Plan: Best for startups and enterprises needing a full range of design projects.
● Includes: All tasks from the Light Plan plus No-Code Development, Logo & Brand Identity, Motion Design, and UI/UX Design
● Cost: $1,995/month
3. Ultimate Plan: Offers the highest design output with two designers working simultaneously.
● Includes: All tasks from the Pro Plan plus Webflow, Bubble Development, and Priority Matching
● Cost: Custom pricing, starting at $2,995/month
Each plan comes with unlimited revisions and dedicated designers. Awesomic also provides a one-week trial for $7, allowing new customers to experience the platform firsthand before committing, but you want be allowed to keep any of the source files generated during this trial.
For detailed plan features and pricing, refer to the Awesomic Pricing Page.

Pros and Cons of Awesomic

Pros:
1. High-Quality Output:
Awesomic consistently provides high-quality designs that meet client expectations.
2. Advanced Web Design and Motion Graphics:
Offers expert designers skilled in creating sophisticated web designs and engaging motion graphics.
3. Quick Communication in Intuitive UI:
Their intuitive UI allows seamless communication, ensuring clients stay updated.
4. Excellent Designers:
Clients are paired with talented designers specializing in various fields.

Cons:

1. Very Slow Turnaround:
Clients may experience delays, with a single web page design sometimes taking 2-3 days.
2. Expensive Compared to Output:
The pricing is higher compared to other platforms, which can be a concern given the turnaround time.
3. Sluggish UI:
Despite its intuitiveness, the platform’s UI can sometimes be slow to navigate.
4. Frequent Designer Swaps:
Designers are swapped frequently, delaying output and potentially affecting quality.

Final Thoughts

Awesomic is a strong contender for businesses needing high-quality design solutions. Despite slower turnaround times and higher costs, its intuitive platform and skilled designers make it a great choice for advanced web design, branding, and motion graphics. However, businesses requiring a quicker turnaround might need to weigh these factors carefully.

 

3. Fiverr Overview

Fiverr Dashboard Screenshot

Fiverr is a global online marketplace offering freelance services across various categories, including graphic design, writing, video editing, and digital marketing. Founded in 2010, Fiverr has become a popular platform for businesses to find freelancers for short-term projects and specific tasks.
Pricing:
Fiverr operates on a gig-based model where freelancers list their services (gigs) at varying price points. Prices start as low as $5 and can go up to several thousand dollars depending on the complexity and scope of the project. The platform charges a service fee on top of the gig price:
– For buyers: $2 on purchases up to $40, and 5% on purchases above $40.
– For sellers: 20% of the gig price as a commission fee.

Pros and Cons of Fiverr

Pros:
1. Flexibility to Choose Designers of Different Skillsets, Experience Levels, and Rates:
Fiverr allows clients to select from a vast pool of freelancers with various expertise and price points, meaning businesses can find talent that fits their specific needs and budget for every project type.
2. Wide Range of Available Services and Talents:
The platform offers an extensive array of services, from basic graphic design to advanced web development and video production, making it a one-stop shop for just about every business need.
3. Direct Communication with Designers:
Clients can communicate directly with freelancers, which helps to facilitate clear instructions, immediate feedback, and a more personalized approach to each project.

Cons:

1. “Hit or Miss” Nature of Talent Pool:
The quality of freelancers can vary significantly, leading to inconsistent results. It may take more time than you have and several trials to find a reliable designer who meets expectations.
2. Different Designers for Different Services Can Create Brand Inconsistencies:
Hiring different freelancers for various projects can lead to a lack of cohesive branding, as each designer may have a unique style and approach. Finding a ‘unicorn’ designer who can reliably deliver a range of services within your timeline is nigh impossible.
3. Longer Project Timelines Due to Scoping, Briefing, Revisions, Etc. for Each Task:
Managing multiple freelancers involves detailed scoping, briefing, and multiple rounds of revisions for each task, which can extend the overall project timeline.

Final Thoughts

While Fiverr offers flexibility, a wide range of services, and the ability to directly communicate with freelancers, it also presents challenges such as inconsistent quality, brand disunity, and extended project timelines. These drawbacks can impact the efficiency and consistency of your brand’s design efforts.
On the other hand, working with an agency that has its own in-house design team provides numerous benefits, including direct communication, faster turnarounds, comprehensive service capabilities, and consistent branding. In-house teams understand your brand deeply and can ensure all design elements align perfectly with your overall marketing strategy. This cohesiveness helps to build a strong, unified brand presence, making it a superior choice for businesses focused on long-term success.

 

4. Benefits of Working with an In-House Design Team

Choosing an agency with its own in-house design team can offer significant advantages over external design services like Design Pickle and Awesomic. Here’s why:
1. Direct Communication:
● External Agencies:
External design platforms often rely on intermediaries like project managers, or communicate via the platform itself. This can lead to miscommunication or delays, especially if designers are frequently swapped (as noted in Awesomic’s cons).
● In-House Design Teams:
With an in-house team, you communicate directly with designers, ensuring clarity and consistency in your projects. This direct access accelerates the creative process and aligns design decisions with your strategic goals.
2. Same-Day Turnarounds:
● External Agencies:
External platforms like Design Pickle and Awesomic often take 1-2 days for simple tasks or longer for more complex ones, leading to slower delivery times. Awesomic, in particular, is criticized for slow turnaround times (2-3 days for a single web page).
● In-House Design Teams:
In-house teams are usually more flexible and can prioritize urgent projects, providing same-day or even same-hour turnarounds. Being under the same roof means faster collaboration and fewer bureaucratic barriers.
3. Full Service and Capabilities:
● External Agencies:
While external platforms offer various services, they have limitations, such as a lack of advanced motion graphics (Design Pickle) or reliance on specific templates.
● In-House Design Teams:
In-house teams can offer a full range of services, including advanced web design, branding, motion graphics, and marketing collateral. This comprehensive capability allows for a seamless integration of all design needs.
4. Full Branding and Marketing Consistency:
● External Agencies:
External agencies often swap designers, affecting the consistency of design output. Awesomic’s frequent designer swaps and template reliance at Design Pickle can lead to disjointed brand representation.
● In-House Design Teams:
In-house teams fully understand your brand identity and messaging strategy. They maintain consistent design language across all touchpoints, ensuring cohesive branding and a unified marketing message.
Additional Benefits:
● Creative Control:
With an in-house team, you have more creative control, giving immediate feedback and ensuring the designs align with your vision.
● Cost Efficiency Over Time:
Although the initial investment may be higher, long-term savings accrue through reduced turnaround times, brand consistency, and the ability to pivot quickly without onboarding new designers.
● Cultural Fit:
An in-house team understands the company culture, translating internal values into design effectively.

Final Thoughts

While external platforms like Design Pickle and Awesomic offer scalability and convenience, the personal touch and consistency provided by an in-house design team make them invaluable for agencies seeking to build and maintain a strong brand identity. In-house teams’ direct communication, speed, comprehensive capabilities, and consistent branding significantly outweigh the perceived cost savings of external services.

Rank Higher, Better, Faster

Get started now by scheduling a call! We’ll talk about your goals for your company

Search the Blog

Our Services

Marketing Strategy

We want to be your marketing partners. Comprehensive consultation and strategy are provided at each step.

Branding

Let’s get people talking about your brand. We will help develop your story, logo, messaging and designs to keep your best foot forward.

SEO Expertise

Cutting-edge strategies that help you rank higher and faster for relevant key terms. We stay updated to boost targeted organic traffic.

Email Marketing

Emails are responsible for almost 1 in 4 sales. We develop campaigns with compelling content and imagery to engage your optimal audience.

Advertising

From Google to Facebook, we’ve fine-tuned our paid ad strategies that guarantee fair bids for relevant keywords at a lower CAC.

Content Creation

A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.

Social Media Management

Creative campaigns with deep research, custom imagery, and engaging copy that boosts engagement and visibility.

Public Relations

Ensuring that you are featured in the stories that will drive your brand forward across all Paid, Earned, Owned, and Shared Media is responsible for almost 1 in 4 sales. 

Website Design and Development

Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.

About Estes Media

Estes Media Digital Marketing Agency Logo Light

We’re growth partners who care about your business’ success. Increase your website traffic and generate better leads. Save yourself valuable time, money, and unnecessary stress

Ready To Take Your Business
To New Heights?

Get started now by scheduling a call
We’ll talk about your goals for your company

related articles

Estes Media — 185 Hudson Street, Plaza 5 25th Floor Jersey City, NJ 07311 — P: (929) 300-0454 — Copyright @  www.estesmedia.com