Estes Media
Content Creation Services
Copywriting and Content Strategy
we know what works
Answer Your Customers Questions
Our skilled industry writers create engaging content tailored to your target audience via interviews with your team ensuring we share your brand’s value
Submit the form now and let’s plan a chat about your business goals!
Rank Higher, Better, Faster
Get started now by scheduling a call! We’ll talk about your goals for your company
Our Services
Marketing Strategy
We want to be your marketing partners. Comprehensive consultation and strategy are provided at each step.
Branding
Let’s get people talking about your brand. We will help develop your story, logo, messaging and designs to keep your best foot forward.
SEO Expertise
Cutting-edge strategies that help you rank higher and faster for relevant key terms. We stay updated to boost targeted organic traffic.
Email Marketing
Emails are responsible for almost 1 in 4 sales. We develop campaigns with compelling content and imagery to engage your optimal audience.
Advertising
From Google to Facebook, we’ve fine-tuned our paid ad strategies that guarantee fair bids for relevant keywords at a lower CAC.
Content Creation
A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.
Social Media Management
Creative campaigns with deep research, custom imagery, and engaging copy that boosts engagement and visibility.
Public Relations
Ensuring that you are featured in the stories that will drive your brand forward across all Paid, Earned, Owned, and Shared Media is responsible for almost 1 in 4 sales.
Website Design and Development
Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.
trusted by enterprises and construction businesses
get more roofing clients
This is What You’ll Get
Customer Persona
A successful strategy begins with a fundamental understanding of your audience: their demographic, search habits, interests, goals, and more
Understanding Top Questions
It’s not just about the top search words or phrases, it’s about understanding what people are actually looking for when they type those words into Google
Brand Guidelines
Everything we create is rooted in preserving an authentic brand voice. We help define, refine, and formalize every element that makes your brand unique
Content Interviews
We want to get in your head! Not in a creepy way, but to better understand your business and better emulate your voice in every content we create
SEO Quality Triangle
Effective, achievable keyword targeting requires a delicate balance of three crucial elements: keyword difficulty, keyword volume, and customer intent
Team of Experts
With specialists in design, advertising, writing, and strategy, our well-rounded team of experts is ready to tackle any digital marketing challenge you have
$99M+
in Client revenue
1000's
OF LEADS GENERATED weekly
3X
LIFT ORGANIC TRAFFIC
100%
TRANSPARENCY
testimonials
See What Our Clients Have To Say
"Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board."
Sandy Bodami, Director
Total Wrecking & Environmental
"Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A."
Dan Saportas, Executive Vice President
Simpson Unlimited, Inc.
"Estes Media has been crucial in helping PeopleJoy develop sales tools and increase our visibility even more. We’ve seen a 30% uptick in our outbound marketing conversion rates since launching our case study."
Emeka Oguh, Founder & CEO
PeopleJoy
We Are Ready to Create Great Content
Time and again, the most successful businesses are those that answer more of their customers questions before the first call. After all, 70% of the buyer’s journey is complete before a customer ever reaches out. On average, users read 15+ pieces of content on their problem before contacting you
our services
Top Content and Copywriting Services
Personalized Strategy
From emails and display ads to PPC campaigns and social media, we create custom-configured tactics and comprehensive advertising strategies built around your business.
Website Copywriting
You know your brand voice best, but we can help perfect it. By understanding your ethos, our content teams deliver on-brand copy that captures your authenticity and nuance.
Blog Post Creation
“Educational, not promotional.” That’s our rule for creating content based entirely around your customers’ search habits, ensuring engaging content that keeps more visitors on your site.
Case Studies Creation
One of the most effective sales tools in your arsenal happens to be one of our specialties. Thoughtful, detailed, data-backed case studies that show you as the pioneer you are.
Email Campaigns
Strategic and personalized campaigns, targeted audiences, and creative content create emails that are hard to ignore. Our conversion and click-through rates tell the story.
Infographics and White Papers
In-house creatives focus exclusively on eye-catching, easy-to-read, and data-driven graphics and white papers. Your new, ultimate sales tool, made from scratch.
Social Media Content
Top-to-bottom social media management: hashtag research, competitor analysis, ongoing reporting, creative development, copy, imagery, influencer activations, and more.
Ads Copywriting
Targeting the right audience is only half the battle. Converting them requires unique, creative, and keyword-optimized copy that earns their clicks.
Press Releases
Strategic communications built around your business goals. Our Public Relations team will strategize, develop, and launch effective campaigns that reach the right people.
content pricing
Custom Content Built Around Your Customers Questions
Core - SEO Management
Per Domain — 12 Months- Competitor Intelligence Tracking
- Monitor Competitors’ Search Rankings on a Monthly Basis
- Monitor Competitors’ Website Changes on a Monthly Basis
- Monitor Competitors’ Content and Link Additions on a Monthly Basis
- Predict Yours and Competitors’ Market Share on a Monthly Basis
- Ongoing Quarterly Competitor Opportunity Reports
- Website Usability Analysis
- Core SEO
- Setup of Website Sitemap
- Image Optimization
- Keyphrase Research and Selection
- Keyphrase Trends Research and Analysis
- Predictive Keyword Analysis
Pro - SEO and Content
Includes Everything from Core — 12 Months- Content Strategy Development
- Answering Audience Questions Analysis
- Create List of Core Content Pillars
- Content Calendar and Roadmap Development
- Audience Persona Development
- Analyzing Audience Trends with Content
- CTA Analysis
- Analyzing Content for Conversion Optimization
- Optimizing Content for Conversion
- Analyzing Content and Site for Trust
- Optimizing Content for Trust
- Link Baiting and Content Conversion Analysis
- Searcher Experience Analysis
SEE ALL SERVICES
Meta Tags (Title & Description)
Optimization of Robots.txt and GoogleBot Crawls
Creation and Registrations of Sitemap.xml
Duplicate Content Analysis
Header Tags Optimized (Ex. H1s)
Video and Image XML Sitemaps
Universal SEO (Video, Maps, Images, News)
On-Page Keyphrase Updates
UI/UX
Mobile Site Optimization (if applicable)
Information Architecture Audit
Web Server Analysis and Reporting
Website Design Analysis
Voice and Location Search
Google My Business Optimization (if needed)
Local Search Optimization
Yext Markup and Management
Schema HTML Tags
Link Improvements
Link Redirect Audit
Custom 404 Error Page Setup & Optimization
Canonicalization Analysis & Domain Unification
Quarterly Web Page Freshness Updates
Initial Link Analysis & Disavow
Internal Linking Restructuring & Optimization
Backlink Development
Link Reclamation
Creation of Text Navigation (if possible/applicable)
Online Project Management Insights
Access to Project Management Tools
Reporting
Google Analytics Setup w/ Conversion Tracking
Google Analytics Traffic Analysis
SEM Rush Keyword Performance and Rank Tracking
Ongoing Quarterly Keyword Reporting
Ongoing Monthly ROI, Traffic, & Goal Reporting
Google Data Highlights
Keyword Rank Checker Access w/ Weekly Updates (if requested)
Team
Dedicated Project Manager
Dedicated Content Marketing Specialist
Dedicated Technical SEO Expert
SEE ALL SERVICES
Quarterly Earned Media Content Assessment and Planning
Copywriting
Persona Refinement
Competitive Research
Content Strategy Development
Content Interviews
Outline Development and Review
Article Development (max 2000 words) * Additional articles $2,000
Editing
Optimization
PLUS EVERYTHING FROM CORE
Competitor Intelligence Tracking
Monitor Competitors’ Search Rankings on a Monthly Basis
Monitor Competitors’ Website Changes on a Monthly Basis
Monitor Competitors’ Content & Link Additions on a Monthly Basis
Predict Yours and Competitors’ Market Share on a Monthly Basis
Ongoing Quarterly Competitor Opportunity Reports
Website Usability Analysis
Core SEO
Setup of Website Sitemap
Image Optimization
Keyphrase Research & Selection
Keyphrase Trends Research & Analysis
Predictive Keyword Analysis
Meta Tags (Title & Description)
Optimization of Robots.txt & GoogleBot Crawls
Creation & Registrations of Sitemap.xml
Duplicate Content Analysis
Header Tags Optimized (Ex. H1s)
Video and Image XML Sitemaps
Universal SEO (Video, Maps, Images, News)
On-Page Keyphrase Updates
UI/UX
Mobile Site Optimization (if applicable)
Information Architecture Audit
Web Server Analysis & Reporting
Website Design Analysis
Voice & Location Search
Google My Business Optimization (if needed)
Local Search Optimization
Yext Markup & Management
Schema HTML Tags
Link Improvements
Link Redirect Audit
Custom 404 Error Page Setup & Optimization
Canonicalization Analysis & Domain Unification
Quarterly Web Page Freshness Updates
Initial Link Analysis & Disavow
Internal Linking Restructuring & Optimization
Backlink Development
Link Reclamation
Creation of Text Navigation (if possible/applicable)
Online Project Management Insights
Access to Project Management Tools
Reporting
Google Analytics Setup w/ Conversion Tracking
Google Analytics Traffic Analysis
SEM Rush Keyword Performance and Rank Tracking
Ongoing Quarterly Keyword Reporting
Ongoing Monthly ROI, Traffic, & Goal Reporting
Google Data Highlights
Keyword Rank Checker Access w/ Weekly Updates (if requested)
Team
Dedicated Project Manager
Dedicated Content Marketing Specialist
Dedicated Technical SEO Expert
GOOGLE REVIEWS
Ryan Stone2022-05-11I was very impressed with the team at Estes Media from our very first consultation. I could tell they actually cared about my business’s success before we actually signed up by showing us how we could easily grow our user base organically.
Daniel Lewkowicz2022-05-11Great marketing team! Loved working with them!
Jennifer Escamilla2022-05-11Great team!
garry berardi2022-05-11Great Group, very responsive and knowledgeable
Asa Pitt2021-12-10I brought Josh in to do some consulting and his guidance definitely sent my business in the right direction. If you’re serious about your online marketing and presence, you need to be serious about Estes Media.
Fiona Pollock2021-10-04Outstanding service. Would recommend Estes Media to everyone.
Tim Goodson2020-10-05Great Work, looking forward to future projects.
Sandra Arianna2020-10-02Where do I begin! I cannot say enough good things about Josh, Andrew and the entire Estes Media team. They have completely revamped our online presence and have taught us along the way. Their knowledge in the industry is unmatched. We have gained so much more than a marketing agency in them - we have a long standing partnership and can't wait to see all that we will do together in the future.
Austin Kourakin2020-09-30Joshua and the team are great!
Scott Moran2020-09-30Was initially nervous given we're in different time zones/regions but turned out to be a non-issue. Communication has been flexible and reliable - same for their willingness to understand and meet the specific needs of my practice.
Estes Media — 185 Hudson Street, Plaza 5 25th Floor Jersey City, NJ 07311 — P: (929) 300-0454 — Copyright @2024 www.estesmedia.com