Copywriting & Content Strategy

Answer Your Customers Questions

Custom-tailored content built around your customers questions

The Pen is Mightier

(well, the keyboard really)

Thoughtful brand storytelling and great content are built around buyer intent. What is your customer’s main problem and how do they search for solutions? These are the biggest questions behind our companywide content ethos: “Answering Customers Questions” (ACQ). 

Time and again, the most successful businesses are those that answer more of their customers questions before the first call.

After all, 70% of the buyer’s journey is complete before a customer ever reaches out.

On average, users read 15+ pieces of content on their problem before contacting you.

Top Content and Copywriting Services

Personalized Strategy

From emails and display ads to PPC campaigns and social media, we create custom-configured tactics and comprehensive advertising strategies built around your business.

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Success begins with thoughtful strategy. Through conversations with company leaders and weekly calls with your marketing team, we manage constantly evolving strategies in real time to stay ahead of the game. Calendars, outlines, and our life-saving project management tool Trello help our teams stay timely and topical. Expect personalized tactics and ongoing consultation at every turn.

Case Studies

One of the most effective sales tools in your arsenal happens to be one of our specialties. Thoughtful, detailed, data-backed case studies that show you as the pioneer you are.

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Case studies are often your secret weapon, a way to “show” rather than “tell” your audience about the value you build for customers. We conduct interviews with your project managers and external customers about the process of working with you and create evergreen case studies that display real ROI and market insights. It’s a process we’ve developed to a science.

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Social Media

Top-to-bottom social media management: hashtag research, competitor analysis, ongoing reporting, creative development, copy, imagery, influencer activations, and more.

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Social media is a crucial element of any comprehensive marketing strategy. These are hugely influential channels where you can increase visibility, better define your brand voice, target different customer bases, and drive more traffic to your website. Even if you’re not actively converting customers on these platforms, your presence builds trust, drives conversations, and can help lower your CAC.

Website Copy

You know your brand voice best, but we can help perfect it. By understanding your ethos, our content teams deliver on-brand copy that captures your authenticity and nuance.

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There’s a sweet spot right between compelling brand voice and relevant SEO where your website has the power to become your greatest sales tool. Our team of in-house creatives are dedicated to this craft and this craft alone. Together, we’ll understand your tone, competition, and top keywords to create high-impact copy that people love to read and Google loves to rank higher.

Email Campaigns

Strategic and personalized campaigns, targeted audiences, and creative content create emails that are hard to ignore. Our conversion and click-through rates tell the story.

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Some people call it “old school” but the data speaks for itself: email marketing accounts for 23% of all sales (even today!), making it one of the most effective channels at your disposal. We’ll develop engaging campaigns designed around your audience, including custom imagery, full copywriting, design/layout, titles, personalizations, CTAs, and more with full analytics insight. We’ll also A/B test different subjects and imagery to fine-tune our strategy for each group.

Ad Copy

Targeting the right audience is only half the battle. Converting them requires unique, creative, and keyword-optimized copy that earns their clicks.

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You have 1-2 seconds to catch your customer’s eye, meaning each word and image needs to be careful consideration and used efficiently. By targeting groups at each stage of the customer value journey, our unique ad copy is compelling while remaining authentic to your brand. Detailed analytics allow us to continually fine-tune, A/B test, and find our “champions.”

Blog Posts

“Educational not promotional.” That’s our rule for creating content based entirely around your customers’ search habits, ensuring engaging content that keeps more visitors on your site.

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The best and highest-ranking blog posts don’t promote your company or services: they teach. People use Google to answer their questions, so our blog posts are designed from the ground up to provide insightful, well-written, and topical answers to the questions your customers are asking. We’ll do a deep-dive of keywords and top questions while working with you to develop what we call “content pillars.” If you write it, they will come!

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Infographics & White Papers

In-house creatives focus exclusively on eye-catching, easy-to-read, and data-driven graphics and white papers. Your new, ultimate sales tool, made from scratch.

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Don’t leave your office without an insightful infographic or detailed white paper to help educate your customers and remind them of your unique value. When thoughtfully built, these are powerful, evergreen assets that third party sites can use and share to drive more traffic to your site. And, like case studies, these underdog assets could be just what your customer needs to see to put their trust in you. 

Press Releases

Strategic communications built around your businesses goals. Our Public Relations team will strategize, develop, and launch effective campaigns that reach the right people.

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Strong, well-written press releases can be hugely beneficial to brand visibility efforts and building trust with your customers.  We work closely with your team to develop effective copy and target the outlets that your ideal customers are reading.

We Are Ready to Create Great Content

Content Writer

Our Playbook = Your Growth

Customer Persona Development

A successful strategy begins with a fundamental understanding of your audience: their demographic, title, search habits, preferred channels, interests, goals, and more.

Brand Guidlelines

Everything we create is rooted in preserving an authentic brand voice. We help define, refine, and formalize every aesthetic and stylistic element that makes your brand unique.

SEO Quality Triangle

Effective, achievable keyword targeting requires a delicate balance of three crucial elements: keyword difficulty, keyword volume, and customer intent.

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Understanding Top Questions

It’s not just about the top search words or phrases; it’s about understanding what people are actually looking for when they type those words into Google.

Interviews

We want to get in your head! Not in a creepy way, but to better understand your business and better emulate your voice in every piece. of content we create.

Team

With specialists in design, advertising, writing, and strategy, our well-rounded team of experts is ready to tackle any digital marketing challenge you have.

Content Pricing

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When the feeling is mutual

 

Total Wrecking & Environmental -  Logo

“Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.”

Sandy

Director

PeopleJoy - Logo

“Estes Media has been crucial in helping PeopleJoy develop sales tools like our top-quality case study, as well as expand our digital marketing efforts to increase our visibility even more. They are true partners who listen, think outside the box, and have an evident passion for helping businesses scale.  We’ve seen a 30% uptick in our outbound marketing conversion rates since launching our case study.”

Emeka

Founder & CEO

Simpson Unlimited, Inc. - Logo

“Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a ‘D’ to an ‘A’.”

Dan

Executive Vice President

3…2…1…

Ready for lift-off?

Let’s get you growing today.