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Facebook advertisements not performing to your expectations? There could be a number of technical or micro-issues you’re trying to solve for. However, chances are that what your…

Instagram advertisements not performing to your expectations? There could be a number of technical or micro-issues you’re trying to solve for. However, chances are that what your…

We’ve broken down all of the essential to-do’s to help you, the content writer, go from head-scratching writer’s block to a compelling storyteller with an SEO superpower. How do you…

Understand the most common digital marketing terms and acronyms. Learn some of the 70+ most common marketing terms today…

Content Marketing helps you attract and retain customers and includes creating, publishing, and distributing eye-catching content to your target audience…

Halloween is the start of the season for launching killer holiday campaigns. If you haven’t started planning yours, or if you are looking to upgrade your holiday revenue, click on our handpicked list of killer Halloween campaigns we love for inspiration…

Estes Media is a leader in the copywriting and content creation field. Our agency is focused on developing, creating, and implementing truly engaging content. Everything from blog posts…

“How do I increase my SEO and drive traffic to convert more visitors?” As a digital marketing agency, we can’t think of a more common or recurring question. The irony is that the answer…

Copy is the make or break element of your Facebook advertisements (we got in-depth on Facebook advertising here and here). Regardless of how good your product is or how creative other…

Welcome to our step-by-step guide for defining the customer value journey and understanding the phases that attract, engage, convert, and retain your customers. This short handbook…

In today’s data rich world, it is not a good idea to make blind business decisions. This is especially true for marketers. When it comes to improving digital materials we often make…

Dark posts are targeted ads on Facebook, Instagram, and other social media. Unlike boosted and organic posts, however, dark posts don’t appear on your timeline. Nor do they show up in…

Understanding the customer value journey, identifying your audience, and addressing their needs are the foundations of any legitimate digital marketing campaign. But wide-ranging tasks…

In today’s data rich world, it is not a good idea to make blind business decisions. This is especially true for marketers. When it comes to improving digital materials we often make…

You’re a small to medium sized B2C or e-commerce company looking to run effective ad campaigns focussed on conversions and sales. So, how do you do it?! In the 5 steps below, we outline…

“Advertising is the art of getting a unique selling proposition into the heads of the most people at the lowest possible cost.” – Rosser Reeves There is no one-size-fits-all guide to …

Public relations is how you or your business interacts with the public. From wrangling the media, to strategically planning marketing campaigns, to your customer service apparatus and brand. Public relations is everything that has to do with how you interact and communicate with the rest of the world.

Commercial construction contractors often don’t employ their websites as strategic salesmen. It’s a common missed opportunity to attract more organic leads with easy, time efficient…