Estes Media blog

7 Reasons Your Instagram Ads Are Not Working
— and what can you do to fix it


In the vast landscape of Instagram advertising, where businesses strive to showcase their products and connect with their audience, the last thing you want is for your Instagram ads to be disapproved. Whether due to a minor mistake during ad setup or an ineffective ad strategy, it’s crucial to understand why your ads might not be delivered as expected. In this blog post, we’ll explore the seven most common reasons your Instagram ads might not be approved and provide actionable solutions to fix them.


tldr summary


1. The Instagram Ad Review Process 

Before delving into the top 7 reasons why your Instagram ads are not working, it’s essential to understand the Instagram ad review process. Instagram and Facebook ads undergo a thorough review based on Facebook Advertising Policies. This includes checking various components — most ads are reviewed within 24 hours. If your ad is approved, it starts running, but if not, there could be specific reasons behind the disapproval.


2. 7 Reasons Your Instagram Ads Are Not Working 

1- Your Instagram account isn’t set up right: The fundamental reason for Instagram ads not showing could be an improperly set up Instagram account. Ensure you have a business account and that you are a page admin on your connected Facebook Page, as Instagram ads are created through the Facebook Ads Manager.

2- Ads don’t adhere to the guidelines: Adherence to both Facebook and Instagram guidelines is crucial, including Terms or other policies, including Platform Policy and Music Guidelines. Violating these guidelines, such as engaging in fraudulent activity, impersonation, or posting prohibited content, can lead to ad disapproval or even a ban.

3- Incorrect ad format: Choosing the wrong Instagram ad format may not lead to disapproval but can impact delivery and effectiveness. Understanding the various ad formats, including photo ads, video ads, carousel ads, collection ads, stories ads, and explore ads, ensures you pick the right one for your campaign objectives.

4- You’re not targeting the right audience: While not causing disapproval, incorrect audience targeting can limit your Instagram ad’s reach and performance. Familiarize yourself with Instagram’s targeting options, including location, demographics, interests, behaviors, custom audiences, lookalike audiences, and automated targeting.


Estes Media Blog 5 Ways to Grow Your Roofing Business in 2024


5- Wrong ad content: Produce ads representing your brand, avoiding overly promotional or invasive content. Ensure your Instagram ads appeal to and inspire viewers, aligning with the organic feel of Instagram content creation, and showcasing your brand’s visual storytelling and visual identity.

6- Not checking Instagram insights: Failure to monitor Instagram Insights can lead to underperforming ads. Regularly track metrics such as impressions, reach, and interactions to understand your audience and improve your ad strategy. This feature is only available on the Instagram mobile app.


Estes Media Blog 5 Ways to Grow Your Roofing Business in 2024


7- Landing Page isn’t mobile optimized: Since Instagram advertising is mobile-only, having a mobile-optimized landing page is crucial. Address perceived and actual friction by ensuring your landing page is responsive, easy to navigate, and has a clear call to action.


Estes Media Blog 5 Ways to Grow Your Roofing Business in 2024


3. How to Appeal a Disapproved Instagram Ad 

If your Instagram ad is disapproved, you can either edit the ad based on the provided feedback or appeal the decision using the Request Review form that you will see on the Instagram Help Page. Understanding the reason for disapproval and taking prompt action is key to getting your ads back on track.


Estes Media Blog 5 Ways to Grow Your Roofing Business in 2024



Don’t let disapproved Instagram ads hinder your business’s potential on the platform. Identify and rectify the issues, optimize your ad strategy, and leverage the power of Instagram advertising to its fullest. Remember, a successful ad campaign extends beyond the ad itself – it includes creating a compelling and personalized landing page. Embrace these strategies, fix any shortcomings, and unlock the full benefits of Instagram for your business. For more insights on crafting your brand’s unique story on social media, connect with Estes Media today


Rank Higher, Better, Faster

Get started now by scheduling a call! We’ll talk about your goals for your company

Search the Blog

Our Services

Marketing Strategy

We want to be your marketing partners. Comprehensive consultation and strategy are provided at each step.


Let’s get people talking about your brand. We will help develop your story, logo, messaging and designs to keep your best foot forward.

SEO Expertise

Cutting-edge strategies that help you rank higher and faster for relevant key terms. We stay updated to boost targeted organic traffic.

Email Marketing

Emails are responsible for almost 1 in 4 sales. We develop campaigns with compelling content and imagery to engage your optimal audience.


From Google to Facebook, we’ve fine-tuned our paid ad strategies that guarantee fair bids for relevant keywords at a lower CAC.

Content Creation

A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.

Social Media Management

Creative campaigns with deep research, custom imagery, and engaging copy that boosts engagement and visibility.

Public Relations

Ensuring that you are featured in the stories that will drive your brand forward across all Paid, Earned, Owned, and Shared Media is responsible for almost 1 in 4 sales. 

Website Design and Development

Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.

About Estes Media

Estes Media Digital Marketing Agency Logo Light

We’re growth partners who care about your business’ success. Increase your website traffic and generate better leads. Save yourself valuable time, money, and unnecessary stress

Ready To Take Your Business
To New Heights?

Get started now by scheduling a call
We’ll talk about your goals for your company

related articles

Estes Media — 185 Hudson Street, Plaza 5 25th Floor Jersey City, NJ 07311 — P: (929) 300-0454 — Copyright @ www.estesmedia.com