SEO is Your Ticket to Digital Glory
Wait . . . What Exactly Is SEO?
The keys to tactically ranking higher on Google are identifying the keywords and keyphrases customers are asking and building a comprehensive strategy around them.
Title & H1 Tags
Your H1 tag is the main titles on each webpage. This should clearly and concisely convey the topic or theme of the page and often reflect the actual name of the page itself. It’s also a hugely influential aspect of your keyword strategy and larger SEO efforts.
SSL, or Secure Sockets Layer, is a security protocol that encrypts the information your computer transmits between itself and its destination. This keeps data private, secure, and hidden from eavesdropping hacks, all while reassuring Google of your validity.
Search Console & Google My Business
Search Console allows you to index your sitemap and gain invaluable analytical insights into your website’s performance. Google My Business boosts SEO by listing your business on all major service listings, helping with location-based search.
Robots.txt files identify pages for Google to read and rank, ensuring all of the right pages get looked at and none of the wrong ones do. This helps ensure your content is easily readable in Google’s eyes and efficiently matched to relevant search queries.
Link-Building & Backlinks
Backlinks act as a vote of confidence for the linked content as well as the overall website. The more backlinks your website has, the more credibility and authority Google will award your it, organically boosting you higher in search results.
Knowing where your competitors rank is the key to learning how to outrank them. It’s also an excellent way to identify low-hanging fruit opportunities and competitive advantages that can continually improve inform your overall marketing strategy.
Duplicate content confuses search engines, jeopardizes your website’s trustworthiness, and forces Google to rank content for you, all of which can have an adverse effect on your larger domain or page authority. TLDR: don’t do it!
Meta descriptions, or “meta tags,” are brief descriptions of a page’s content in HTML format. They’re similar to H1 tags in terms of their focus and keyword potential, but you can be slightly more descriptive thanks to the higher word count.
Sitemap & Indexed Pages
Search engines need a sitemap to understand how to navigate your website and find information within it. Google ranks every single page of your website, so sitemaps instruct and direct Google’s crawlers to find and index the content across your website.
Voice Search Optimization & Schema
“Schema,” or structured data, helps Google understand the meaning of your content so it can thoughtfully match it to the most relevant customer queries. Voice search optimization ensures these matches an be made even when questions are asked verbally.
Keywords are the bread and butter of SEO, the end-all-be-all bridge between what people are searching for and the content you provide. Targeting the right keywords has a massive effect on your Google ranking and overall traffic volume.
Page Speed Analysis
You gotta be fast! More than half of visitors will leave your website if it takes more than 3 seconds to load. It also signals to Google that there may be an issue with your website, which will negatively impact your domain authority and ranking.
The best way to avoid site errors? Adhere to all of these other universal SEO to-do’s! Still, search engines are constantly revising their rules, so it’s important to regularly scan for any errors before small hiccups grow into big problems.
The data says it all. Routinely tracking and analyzing your performance is critical to knowing what’s working and what’s not. Only they can you optimize your own marketing strategy and make data-backed decisions that lead to long-term growth!
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