Search engine optimization
Rank Higher, Better, Faster
SEO is the wind in your website’s sails
It’s no “dark art.” It’s a precise science that we’ve developed into a battle-tested playbook.
SEO Is Your Website’s BFF
Search engine optimization, or SEO, is a daunting and ever-evolving landscape that is absolutely vital to the overall health, visibility, and success of your website.
Every website on the internet is vying for the top spot on Google search results, so there’s no aspect of your marketing efforts that’s more competitive . . . or potentially game-changing for your business.
We’ve developed our SEO playbook into a science, but staying on top of trends, regulatory changes, and opportunities requires ongoing education. Fortunately for you, we pride ourselves on our SEO expertise.
SEO is an umbrella term that encapsulates all the technical, creative, and research-driven tasks required to make your website rank higher for keywords relevant to your business.
Further down is more detail about the baseline components of any strong SEO effort.
SEO is Your Ticket to Digital Glory
Wait . . . What Exactly Is SEO?
The keys to tactically ranking higher on Google are identifying the keywords and keyphrases customers are asking and building a comprehensive strategy around them.
Title & H1 Tags
Your H1 tag is the main titles on each webpage. This should clearly and concisely convey the topic or theme of the page and often reflect the actual name of the page itself. It’s also a hugely influential aspect of your keyword strategy and larger SEO efforts.
Security Review
SSL, or Secure Sockets Layer, is a security protocol that encrypts the information your computer transmits between itself and its destination. This keeps data private, secure, and hidden from eavesdropping hacks, all while reassuring Google of your validity.
Search Console & Google My Business
Search Console allows you to index your sitemap and gain invaluable analytical insights into your website’s performance. Google My Business boosts SEO by listing your business on all major service listings, helping with location-based search.
Robots.txt
Robots.txt files identify pages for Google to read and rank, ensuring all of the right pages get looked at and none of the wrong ones do. This helps ensure your content is easily readable in Google’s eyes and efficiently matched to relevant search queries.
Link-Building & Backlinks
Backlinks act as a vote of confidence for the linked content as well as the overall website. The more backlinks your website has, the more credibility and authority Google will award your it, organically boosting you higher in search results.
Competitor Research
Knowing where your competitors rank is the key to learning how to outrank them. It’s also an excellent way to identify low-hanging fruit opportunities and competitive advantages that can continually improve inform your overall marketing strategy.
Duplicate Content
Duplicate content confuses search engines, jeopardizes your website’s trustworthiness, and forces Google to rank content for you, all of which can have an adverse effect on your larger domain or page authority. TLDR: don’t do it!
Meta Descriptions
Meta descriptions, or “meta tags,” are brief descriptions of a page’s content in HTML format. They’re similar to H1 tags in terms of their focus and keyword potential, but you can be slightly more descriptive thanks to the higher word count.
Sitemap & Indexed Pages
Search engines need a sitemap to understand how to navigate your website and find information within it. Google ranks every single page of your website, so sitemaps instruct and direct Google’s crawlers to find and index the content across your website.
Voice Search Optimization & Schema
“Schema,” or structured data, helps Google understand the meaning of your content so it can thoughtfully match it to the most relevant customer queries. Voice search optimization ensures these matches an be made even when questions are asked verbally.
Keywords
Keywords are the bread and butter of SEO, the end-all-be-all bridge between what people are searching for and the content you provide. Targeting the right keywords has a massive effect on your Google ranking and overall traffic volume.
Page Speed Analysis
You gotta be fast! More than half of visitors will leave your website if it takes more than 3 seconds to load. It also signals to Google that there may be an issue with your website, which will negatively impact your domain authority and ranking.
Site Errors
The best way to avoid site errors? Adhere to all of these other universal SEO to-do’s! Still, search engines are constantly revising their rules, so it’s important to regularly scan for any errors before small hiccups grow into big problems.
Analytical Tools
The data says it all. Routinely tracking and analyzing your performance is critical to knowing what’s working and what’s not. Only they can you optimize your own marketing strategy and make data-backed decisions that lead to long-term growth!
“They Like Us, They Reeaallly Like Us!”
“Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.”
“Estes Media has been crucial in helping PeopleJoy develop sales tools like our top-quality case study, as well as expand our digital marketing efforts to increase our visibility even more. They are true partners who listen, think outside the box, and have an evident passion for helping businesses scale. We’ve seen a 30% uptick in our outbound marketing conversion rates since launching our case study.”
“Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a ‘D’ to an ‘A’.”
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