Are you a roofing business owner looking to expand your customer base and increase profitability? In the competitive world of roofing, effective marketing is the key to success. This article will walk you through ten essential roofing marketing strategies that can significantly enhance your lead-generation efforts and take your roofing company to new heights.


1. How do I Market my Roofing Business?
2. SEO-Optimized: Getting Found Online
3. Content Marketing: Establish Authority
4. Referral Programs: The Power of Word-of-Mouth
5. Online Reviews Management: Cultivate Your Reputation
6. Email Marketing: Building Lasting Connections
7. Paid Advertisement: Targeted Reach and Conversion
8. Social Media Engagement: Showcase Your Work
9. Online Directories: Expand Your Presence
10. Seasonal Specials: Attract Customers With Deals
11. Outsourcing Your Marketing: Expert Assistance for Growth
12. Conclusion

1. How do I Market my Roofing Business?

Now, that’s the big question. Marketing your roofing business might seem daunting, but it can be both effective and rewarding with the right strategies and the right marketing partner. Let’s dive into our Estes Media’s top ten proven roofing marketing ideas and best practices to help you generate leads and grow your business — as much as they help grow all our clients.

2. SEO-Optimized: Getting Found Online

A well-optimized website is essential for any roofing business in the digital age. Incorporate SEO practices to ensure that potential customers can find your services when searching online. A user-friendly, mobile-responsive website incorporating relevant keywords can significantly improve your business’s online visibility. Not only that but there are plenty of other SEO strategies that you’ll need to stay competitive and get more leads. Want to know more? Click here for more information.

3. Content Marketing: Establish Authority

Through blog posts, high-quality media, brand voice, targeted keywords, backlinks, and informative guides, content marketing can — and will — position your business as an industry expert against the competition. Address common customer questions and provide valuable insights to showcase your knowledge and expertise. Find out how Estes Media does it.

4. Referral Programs: The Power of Word-of-Mouth

It’s known that word-of-mouth recommendations hold significant weight in the roofing industry. Implementing a referral program that incentivizes satisfied customers to spread the word can help your business tap into this valuable source of leads. Encourage your customers to leave reviews and testimonials and showcase these positive experiences to build your reputation. Plus, positive Google Reviews can help businesses rank higher in local search results, which is essential for attracting customers to your area. Google’s algorithm considers various factors when determining results, including the quality and quantity of reviews a business has received.
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5. Online Reviews Management: Cultivate Your Reputation

Online reviews play a significant role in influencing potential customers’ decisions. Managing your online reviews by responding professionally to — both positive and negative feedback — can showcase your commitment to customer satisfaction. Claim your business on review sites like Google My Business to have more control over your online reputation.

6. Email Marketing: Building Lasting Connections

Contrary to popular belief, email marketing remains a powerful tool for customer engagement. By sending monthly newsletters, offering discounts, and providing valuable industry insights, you can build trust with your audience and convert leads into loyal customers. Moreover, you’ll remember potential clients that you’re there for them as a leader and trusted roofing company.

7. Paid Advertisement: Targeted Reach and Conversion

Where is the best place to advertise roofers? Investing in paid advertisements on platforms like Google Ads and Social Media Ads can help you reach potential customers actively searching for roofing services. You can increase your roofing business visibility and drive leads by targeting specific demographics and search terms. Need help with Advertising? Estes Media gets your back. Click here to know more.

8. Social Media Engagement: Showcase Your Work

Use platforms like LinkedIn, Facebook, and Instagram to showcase before-and-after photos of your roofing projects. Create a dedicated Social Media Business Page to share industry updates, project highlights, and case studies to engage your target audience. Social media posts can make your roofing services more relatable and attractive to potential customers. Here’s how at Estes Media do Social Media for our clients.

9. Online Directories: Expand Your Presence

Getting listed on reputable online directories such as Better Business Bureau and Home Advisor can enhance your roofing business’s credibility and increase your chances of being discovered by potential customers.

10. Seasonal Specials: Attract Customers With Deals

Announce seasonal deals through your website, email marketing, and social media to attract customers during slower periods. Offering special promotions can incentivize potential clients to choose your roofing services.

11. Outsourcing Your Marketing: Expert Assistance for Growth

If you find it challenging to balance marketing efforts with daily operations, consider outsourcing your roofing marketing to professionals who specialize in the field. Expert assistance can help you optimize your strategies and achieve better results — such as spending valuable time closing new deals!

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Roofers: Ready to Get More Leads?

Marketing your roofing business effectively is essential for sustained growth and success. By implementing these proven roofing marketing ideas, you can generate leads, build trust, and establish your roofing company as an industry leader. Don’t wait another day to take your roofing business to the next level! If you need help or have questions, contact Estes Media today to discuss your roofing business. Estes Media is the roofing marketing agency that provides roofing marketing services that transform data into opportunities for growth.

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Our Services

Marketing Strategy

We want to be your marketing partners. Comprehensive consultation and strategy are provided at each step.


Let’s get people talking about your brand. We will help develop your story, logo, messaging and designs to keep your best foot forward.

SEO Expertise

Cutting-edge strategies that help you rank higher and faster for relevant key terms. We stay updated to boost targeted organic traffic.

Email Marketing

Emails are responsible for almost 1 in 4 sales. We develop campaigns with compelling content and imagery to engage your optimal audience.


From Google to Facebook, we’ve fine-tuned our paid ad strategies that guarantee fair bids for relevant keywords at a lower CAC.

Content Creation

A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.

Social Media Management

Creative campaigns with deep research, custom imagery, and engaging copy that boosts engagement and visibility.

Public Relations

Ensuring that you are featured in the stories that will drive your brand forward across all Paid, Earned, Owned, and Shared Media is responsible for almost 1 in 4 sales. 

Website Design and Development

Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.

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