With the construction world getting back to normal after the pandemic, roofing businesses have to fight harder to beat out their competitors. Mailed flyers and door-knocking are not as effective as they used to be, meaning roofers must engage in promoting their business online. They also need to level-up their operations so that they don’t leave money on the table. Strategies like optimizing your business’s website for conversions, refining sales operations, running display and social media advertisements, and maximizing social media and email campaigns, will greatly help grow and scale your business. Here, we put together 5 awesome tips to grow your roofing business in 2024!
1. Build a Website That Converts
To grow your business you have to make it easy for your prospects to become your customers. Converting someone with a need or curiosity into a paying customer is done by getting your brand and message in front of them as much as possible. By having a business website that is designed to garner sales inquiries or conversations, you’re greatly increasing the odds of converting new loyal customers. Ensure your brand’s website has clear and compelling CTAs (Calls to Action) that guide visitors towards taking desired actions, such as requesting a quote or scheduling an inspection. Optimize your website for search engines (SEO – Search Engine Optimization), like Google, to increase organic traffic, or traffic that comes from general searches like ‘commercial roofer in Raleigh, Virginia’. This includes using keyword-rich content, meta tags, and high-quality backlinks. Clearly describe in detail the services you offer on your website, using engaging visuals and detailed descriptions to answer potential customer queries.
2. Leverage Technology to Streamline Operations
The old days of using extensive filing cabinets, a rolodex, and sticky notes as a reminder are sadly long gone. Businesses need to embrace newer technologies if they want to have a chance against the hungry competition. Using software that helps track sales and manage workflows will save your team’s hours each week, as well as help save deals from falling through the cracks. For example, utilize sales and marketing platforms like HubSpot to manage customer relationships, track leads, monitor sales metrics, and automate proposals and maintenance follow-ups. Platforms like this can be optimized to give your team automated task reminders, and integrated calendars can be used to keep everyone on track in the day-to-day. Don’t spend your time doing multiple administrative tasks when you can be focused on doing what your business does best!
3. Run Ads Online
Billboards and radio ads may have reigned supreme at one point, however, in the 2020s a vast majority of consumers are going online to make purchases and find businesses that offer the services they need. One of the best ways to ensure your business is found when a prospective customer searches for your services is by running paid ads on platforms such as Google and various social media platforms like Instagram, Facebook, and LinkedIn. Work with your finance team to develop a budget, then allocate your resources wisely by targeting ads to your ideal customers in the specific areas in which you operate. You can leverage the extensive user data collected by platforms like Google and Meta (Facebook, Instagram, Threads) to maximize your reach and chances of showing your ad to the right audience.
4. Create an Engaging Social Media Presence
Many young people today don’t trust people or businesses that either are not on social media, or display minimal activity. While their reasons may or may not be valid, the fact remains – social media is instrumental in developing brand trust with your audience. Businesses that are invested in growing their popularity, reach, and messaging will inevitably need to cultivate a presence on social media platforms. There, they can communicate events like promotions, giveaways, and raffles, as well as showcase exciting products and services. By creating and sharing engaging and intriguing content they can keep their brand top-of-mind while customers are scrolling through their favorite platform. In 2024, short video content will most likely reign supreme, just like it has for the last couple years. Audiences are favoring 10-30 second video content that is insightful and entertaining. Utilize short video formats (Shorts, Reels, Clips) available on platforms like Instagram, TikTok, and YouTube to showcase your work and engage with your audience. Interact with your audience by responding to comments, engaging in conversations, and creating and sharing polls or quizzes to keep your audience engaged. Blend humor, knowledge, and captivating visuals to build trust, establish authority, and grow a loyal following. Exuding authenticity should be a major factor in your content strategy.
5. Develop Strategic Partnerships
Working with prominent brands and influencers in your field will help strengthen your reputation as knowledgeable and trustworthy. Savvy businesses collaborate with prominent local businesses for charitable initiatives, fundraisers, or community events. This not only boosts your brand image but also expands your network. Also, by partnering with complementary businesses to offer bundled services or special promotions you can provide additional value to customers, growing your industry community.
6. Bonus! Hire a Digital Marketing Agency to do it All For You!
If you’re feeling overwhelmed looking at this list of things to do for your business – there’s good news! You can save precious time and resources by relying on experts rather than training in-house teams on unfamiliar subjects by hiring a digital marketing agency. A dedicated agency will develop and execute a consistent marketing strategy, ensuring continuous brand visibility, a steady flow of helpful content, and improved lead generation. Your brand will benefit from the expertise and capabilities of a team with diversified skills at a fraction of the cost of hiring and developing a fully in-house team, ensuring a higher return on your investment.
Roofers Around The Nation Trust Estes Media For Results-Driven Digital Marketing!
Leverage decades of experience in marketing and sales to help grow your roofing business. From website design, content creation, operations consulting, social media management, email campaigns, and beyond, we have you covered. Contact us today!
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Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.
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