7 Hidden Marketing Insights Other Agencies are Probably Missing
Understanding the customer value journey, identifying your audience, and addressing their needs are the foundations of any legitimate digital marketing campaign.
Answering customers’ questions is a foundational marketing mantra at Estes Media. To thoughtfully do so, we solicit the help of a suite of tools that allow us to gain more granular insights into our clients’ competitive landscape, no matter what industries they’re in.
Below, we’ll take you through some tools within our digital marketing arsenal and layout the functionalities of various platforms as well as the unique insights they provide into the customer value journey.
1) Google Trends
By analyzing past data on Google Trends, apt users of this tool can not only identify trends but also PREDICT them and understand how to best apply ad spend based on these trends. Furthermore, we look at seasonal trends within your region, competitor habits, and your own historical traffic and customer acquisitions.
2) Google Keyword Planner
The experts at Estes Media have become adept at taking the reins of tools like Google Keyword Planner and getting the most out of its helpful data. This results in content for your platforms that is more meaningful to the precise audience you want to attract at the ideal stage of the customer value journey.
Using a broader scope of marketing psychology, Estes Media takes a longer look at what your target audience actually wants to see, and how that relates to your product/service.
This means better brand awareness, higher customer engagement, and, of course, more repeat business. Your presence on Facebook can be revamped in ways you never imagined, especially if you leave it in the hands of our experts.
Developing and engaging with LinkedIn users is something most marketing agencies just don’t know how to do. But at Estes Media, we believe that unless you are engaging with your audience, your client base simply won’t grow.
Creative solutions on how to get the most out of LinkedIn engagement is a science our experts have refined, and the results have been another facet of client base expansion that’s amazed our clients.
It’s gradually evolved to fulfill the needs of the modern digital marketer in ways most professionals haven’t tapped into. Sadly, most digital marketers don’t use it to its full potential. But Estes Media has harnessed the value of this tool and managed to enjoy the following functionalities:
– Offer website audits highlighting key technical issues
– Track social media success & failures
– Simplify tests and data reports
– Track search results in real-time
6) Answer The Public
We see it as the perfect tool for B2B traffic creation, and our methods have proven highly effective in this arena. Delving deeper and analyzing the data provided by ATP, Estes Media can successfully gain insights into how your target audience is reacting to your brand and what action you can take to enhance those reactions.
7) Just Plain Google
While some believe that Google is cryptic in their release of information, we believe the answers are right in front of us—EVERYWHERE. By using Google to collect data, Estes Media have perfected various methods of transforming websites into Google-friendly platforms that appeal to your target audience.
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