ChatGPT. Best Practices for SEO
Generative AI is here to stay. Using ChatGPT for SEO to boost your rankings will take your business and marketing content strategies to the next level.
You likely have heard the buzz around the viral product ChatGPT, but if you want to learn more, check out our Blog Post ChatGPT. What You Need to Know
In this article, we’ll tell you how you can effectively use this chatbot tool for SEO content creation and technical optimizations, with examples of how you can do it. And the best part is that these best practices don’t break any rules from Google’s guidelines!
17 Ways to Use ChatGPT For SEO
Before continuing, we must address that ChatGPT requires highly detailed instructions to output higher quality content we are asking the chatbot to do, so pay attention to all the references we show in each case. Now, let’s dive in!
01. IDENTIFY RELEVANT KEYWORDS
Example:
I want to rank for the keyword “[keyword].” Which other keywords do I need to target?
How to ask ChatGPT:
02. GENERATE RELEVANT TOPICS TO TARGET USING KEYWORDS
Example:
Generate a list of [number] popular questions related to “[keyword]” that are relevant for new [the audience]
How to ask ChatGPT:
03. SUMMARIZE WEBPAGES TO CREATE META DESCRIPTIONS
Example:
Copy/paste your page content and ask: Generate [number] unique meta descriptions, of a maximum of [number] characters, for the following text. They should be catchy with a call to action, including the term “[main keyword]” in them: [page content text]
How to ask ChatGPT:
04. CREATE TITLES FOR YOUR PAGE CONTENT
Example:
Copy/paste your page content and ask: Generate [number] unique title tags, of a maximum of [number] characters, for the following text. They should be descriptive and include the term [keyword] in them: [page content text]
How to ask ChatGPT:
05. REPHRASE YOUR EXISTING CONTENT TO AVOID DUPLICATION
Example:
Copy/paste your content and ask: Rephrase the following paragraph in [number] different ways to avoid repetition while keeping its meaning: [content text]
How to ask ChatGPT:
06. GENERATE FAQS BASED ON YOUR CONTENT
Example:
Copy/paste your content and ask: Generate a list of [number] frequently asked questions based on the following content: [content text]
How to ask ChatGPT:
07. PROVIDE FACTS AND STATS TO USE AS INPUT TO BACK YOUR CONTENT
Example:
Generate a list of the top [number] facts, statistics, and trends related to [topic], including their source
How to ask ChatGPT:
08. GENERATE A SUMMARY OF YOUR CONTENT
Example:
Copy/paste your content and ask: Generate a [number] words summary of the following content: [content text]
How to ask ChatGPT:
09. PERFORM SENTIMENT ANALYSIS OF CONTENT
Example:
Copy/paste your titles and ask: Specify the sentiment of the following titles, assigning them the values of: positive, neutral or negative. Generate the results in a column, including the titles in the first one and their sentiment in the second: [titles]
How to ask ChatGPT:
10. CLUSTER ARTICLES USING THEIR TITLES’ SEMANTIC RELEVANCE
Example:
Copy/paste your titles and ask: Cluster the following titles into groups based on their semantic relevance: [titles]
How to ask ChatGPT:
11. GENERATE POPULAR AND RELEVANT SITES FOR OUTREACH
Example:
Recommend [number] popular blogs about [site area] that cover “[topic]” along with their URLs
How to ask ChatGPT:
12. REWORD OUTREACH EMAILS TO MAKE THEM UNIQUE
Example:
Copy/paste your email content and ask: Rephrase the following email while keeping its meaning to make it sound fun but still professional: [email content]
How to ask ChatGPT:
13. HELP YOU ANSWER HELP A B2B WRITER OR HARO REQUESTS
Example:
Copy/paste your data content and ask: Please write a professional-sounding and short reply to the following “Help a B2B Writer” request saying that I have first-hand experience and am happy to provide the input needed as long as I don’t mention the site names: [data content]
How to ask ChatGPT:
14. GENERATE STRUCTURED DATA FOR YOUR CONTENT
Example:
Copy/paste your data content and ask: Generate the FAQPage Schema markup for the following questions and answers: [data content]
How to ask ChatGPT:
15. GENERATE HREFLANG TAGS TO USE AS PATTERNS FOR YOUR SITE PAGES
Example:
Generate the hreflang tags to feature in pages targeted to the [country] in [language], [country] in [language], and [country] in [language]
How to ask ChatGPT:
16. GENERATE .HTACCESS REWRITE RULES FOR REDIRECTS
Example:
Generate the .htaccess rewrite rules to 301-redirect [source location] to [location destination]
How to ask ChatGPT:
17. GENERATE THE RULES FOR YOUR ROBOTS.TXT
Example:
Generate robots.txt rules to block the crawl [location to block] but allow the crawling of [location to crawl] within the domain
How to ask ChatGPT:
What the Future Holds
It’s outstanding how many questions and queries ChatGPT can answer and do for us.
But as we relate in our latest Blog Post ChatGPT. What You Need to Know: To create high-quality and meaningful content, we need to see this AI tool as a facilitator rather than a human replacement.
A great example of what happens if you rely only on AI tech to create content for SEO, check out our post on LinkedIn — you’ll be amazed.
As a content creation agency at Estes Media, we know that the combination of talented minds and ChatGPT can provide and generate more effective SEO content in a shorter amount of time and guarantee its success.
Do you have questions? We’re happy to answer: contact us!
Image Credit Dall-E2
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