ChatGPT. Best Practices for SEO

Generative AI is here to stay. Using ChatGPT for SEO to boost your rankings will take your business and marketing content strategies to the next level.

You likely have heard the buzz around the viral product ChatGPT, but if you want to learn more, check out our Blog Post ChatGPT. What You Need to Know

In this article, we’ll tell you how you can effectively use this chatbot tool for SEO content creation and technical optimizations, with examples of how you can do it. And the best part is that these best practices don’t break any rules from Google’s guidelines!

17 Ways to Use ChatGPT For SEO

Before continuing, we must address that ChatGPT requires highly detailed instructions to output higher quality content we are asking the chatbot to do, so pay attention to all the references we show in each case. Now, let’s dive in!

01. IDENTIFY RELEVANT KEYWORDS

Example:

I want to rank for the keyword “[keyword].” Which other keywords do I need to target?

How to ask ChatGPT:

Estes Media Blog Post ChatGPT For Content and SEO

02. GENERATE RELEVANT TOPICS TO TARGET USING KEYWORDS

Example:

Generate a list of [number] popular questions related to “[keyword]” that are relevant for new [the audience]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

03. SUMMARIZE WEBPAGES TO CREATE META DESCRIPTIONS

Example:

Copy/paste your page content and ask: Generate [number] unique meta descriptions, of a maximum of [number] characters, for the following text. They should be catchy with a call to action, including the term “[main keyword]” in them: [page content text]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

04. CREATE TITLES FOR YOUR PAGE CONTENT

Example:

Copy/paste your page content and ask: Generate [number] unique title tags, of a maximum of [number] characters, for the following text. They should be descriptive and include the term [keyword] in them: [page content text]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

05. REPHRASE YOUR EXISTING CONTENT TO AVOID DUPLICATION

Example:

Copy/paste your content and ask: Rephrase the following paragraph in [number] different ways to avoid repetition while keeping its meaning: [content text]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

06. GENERATE FAQS BASED ON YOUR CONTENT

Example:

Copy/paste your content and ask: Generate a list of [number] frequently asked questions based on the following content: [content text]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

07. PROVIDE FACTS AND STATS TO USE AS INPUT TO BACK YOUR CONTENT

Example:

Generate a list of the top [number] facts, statistics, and trends related to [topic], including their source

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

08. GENERATE A SUMMARY OF YOUR CONTENT

Example:

Copy/paste your content and ask: Generate a [number] words summary of the following content: [content text]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

09. PERFORM SENTIMENT ANALYSIS OF CONTENT

Example:

Copy/paste your titles and ask: Specify the sentiment of the following titles, assigning them the values of: positive, neutral or negative. Generate the results in a column, including the titles in the first one and their sentiment in the second: [titles]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

10. CLUSTER ARTICLES USING THEIR TITLES’ SEMANTIC RELEVANCE

Example:

Copy/paste your titles and ask: Cluster the following titles into groups based on their semantic relevance: [titles]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

11. GENERATE POPULAR AND RELEVANT SITES FOR OUTREACH

Example:

Recommend [number] popular blogs about [site area] that cover “[topic]” along with their URLs

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

12. REWORD OUTREACH EMAILS TO MAKE THEM UNIQUE

Example:

Copy/paste your email content and ask: Rephrase the following email while keeping its meaning to make it sound fun but still professional: [email content]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

13. HELP YOU ANSWER HELP A B2B WRITER OR HARO REQUESTS

Example:

Copy/paste your data content and ask: Please write a professional-sounding and short reply to the following “Help a B2B Writer” request saying that I have first-hand experience and am happy to provide the input needed as long as I don’t mention the site names: [data content]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

14. GENERATE STRUCTURED DATA FOR YOUR CONTENT

Example:

Copy/paste your data content and ask: Generate the FAQPage Schema markup for the following questions and answers: [data content]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

15. GENERATE HREFLANG TAGS TO USE AS PATTERNS FOR YOUR SITE PAGES

Example:

Generate the hreflang tags to feature in pages targeted to the [country] in [language], [country] in [language], and [country] in [language]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

16. GENERATE .HTACCESS REWRITE RULES FOR REDIRECTS

Example:

Generate the .htaccess rewrite rules to 301-redirect [source location] to [location destination]

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

17. GENERATE THE RULES FOR YOUR ROBOTS.TXT

Example:

Generate robots.txt rules to block the crawl [location to block] but allow the crawling of [location to crawl] within the domain

How to ask ChatGPT:

Estes Media Blog Post ChatGPT Best Practices for SEO

What the Future Holds

It’s outstanding how many questions and queries ChatGPT can answer and do for us.

But as we relate in our latest Blog Post ChatGPT. What You Need to Know: To create high-quality and meaningful content, we need to see this AI tool as a facilitator rather than a human replacement.

A great example of what happens if you rely only on AI tech to create content for SEO, check out our post on LinkedIn — you’ll be amazed.

As a content creation agency at Estes Media, we know that the combination of talented minds and ChatGPT can provide and generate more effective SEO content in a shorter amount of time and guarantee its success.

Do you have questions? We’re happy to answer: contact us!

Estes Media Blog Post ChatGPT Best Practices for SEO
Image Credit Dall-E2

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