In the age of AI, tools like ChatGPT and Google Bard are revolutionizing the way people interact with content. By following the top 10 Estes Media best practices for SEO success, you’ll stay ahead of the curve and maximize your reach by ensuring your content is discoverable and referenceable for these platforms. Here are some extra tips we use at Estes Media to optimize our client’s content for AI tools and rank well for keywords like “how to rank for ChatGPT,” “how to rank for Bard,” “SEO for AI,” “SEO for ChatGPT,” “SEO for Google Bard,” and “how to be referenced by ChatGPT”


1. Write for Natural Language Understanding (NLU)
2. Use Structured Data and Schema Markup
3. Focus on E-A-T (Expertise, Authority, and Trustworthiness)
4. Optimize for Featured Snippets
5. Keep Your Content Fresh and Up-to-Date
6. Conclusion

1. Write for Natural Language Understanding (NLU)

Keep in mind that writing for NLU is essential when optimizing your content if you want to be referenced by ChatGPT rank for Bard. AI tools like ChatGPT and Google Bard rely on natural language understanding to process and reference content. Write in clear, concise sentences with proper grammar, and avoid jargon (like the ones used in this paragraph) or overly complex language. This makes it easier for AI tools to understand and accurately reference your content.

2. Use Structured Data and Schema Markup

Structured data helps AI tools understand the context and relationships within your content. So what we would do here it’s to implement schema markup to provide additional information about your content, such as author, publish date, and content type. This will make it easier for AI tools to accurately index and reference your content.

3. Focus on E-A-T (Expertise, Authority, and Trustworthiness)

AI tools are designed to prioritize high-quality content. By focusing on E-A-T, and no, my friends, we don’t mean ordering from Grubhub while your write. We mean focusing on Expertise, Authority, and Trustworthiness. By doing so, you’ll not only improve your SEO but also make your content more appealing to AI tools. How do we do that for our clients? Here are the three main steps we take:
1- We showcase their Expertise by providing well-researched, accurate, and insightful information.
2- We establish Authority by earning high-quality backlinks and building their online presence.
3- We build Trustworthiness by being transparent, providing accurate contact information, and addressing user concerns.

4. Optimize for Featured Snippets

Featured snippets are like the VIP section in the search results club, and AI tools often pull information from them. Plus, they’re the perfect spot to showcase your content’s charm – because who said SEO can’t be both professional and entertaining? Featured snippets are prime real estate in search results, and AI tools often pull information from them. To optimize our client’s content for featured snippets, at Estes Media, we’re strategic at creating original content that answers common questions concisely, using header tags to structure that content, and including relevant keywords. And to make things even more unique, we also bring out Estes Media’s spirit to add a dash of humor! — nothing too outrageous, of course. Want to see a real example? Take a look at one of our client’s Blog Post here. The goal is to be informative and engaging and make the content more attractive to both humans and our soon-to-be AI overlords like ChatGPT and Google Bard. Plus, we can all make search results more enjoyable, one snippet at a time.

5. Keep Your Content Fresh and Up-to-Date

In the breakneck world of SEO and AI, keeping your content fresh is like keeping up with the latest dance moves – your business has got to stay in the groove to remain relevant. AI tools, such as ChatGPT and Google Bard, have a soft spot for current and up-to-date content. By regularly updating your content, you’ll ensure your website to it remains accurate, engaging, and on par with the latest industry developments – because nobody wants to be caught doing the Macarena in a sea of TikTok dancers. This consistent refresh will improve your SEO and make your content more attractive to AI tools. As we demonstrate at Estes Media, we aim to strike the perfect balance between professional and engaging, with just a touch of humor to keep things interesting. That way, you’ll keep both human users and AI tools coming back for more and maybe even a smile or two along the way.

Estes Media Blog Ensuring Your Content Ranks Better and is Discoverable for AI Tools like ChatGPT and Google Bard


The digital landscape and AI technology are constantly changing, and companies and marketers must stay ahead of the curve. At Estes Media, we specialize in optimizing businesses’ online presence to get more leads by implementing best practices for SEO, content creation, and more. Are you ready to tap into the potential of having the best digital marketing agency partner at your side to propel your business growth? Let’s work together!

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