Estes Media blog

Why Your Business Needs a Digital
Marketing Agency 


Listen up, friends! If you’re running a business, and you’re not working with a digital marketing agency, you might as well be trying to compete with Elon Musk for the Guinness World Record for the largest amount of money lost by one person in a year (chances are you can’t win… or well lose that big!). I mean, let’s face it, the world is becoming more digital by the second, AI is starting to take over, and if you want to survive, you gotta be where your audience is: online. And let’s not sugarcoat it, if your goal is to grow your business and have a successful one, there’s no way you’re gonna make it without improving your digital marketing game. It’s like trying to swim upstream in a river of quicksand; it ain’t gonna happen. But don’t worry, a digital marketing agency is like a life raft; they’ll help you navigate the constantly changing digital landscape and make sure you’re always one step ahead of the competition. It’s like running a marathon; you gotta have the endurance and constantly be taking things one step further. And with a digital marketing agency on your side, you’ll have access to all the latest digital marketing tools and techniques being used by industry leaders, so you can make the best choices for your business and stay competitive. But before we dive into the reasons why you should hire one, let’s take a step back and learn what a digital marketing agency actually does.


tldr summary


1. What is a Digital Marketing Agency?

A digital marketing agency is like a team of superheroes, each with its own special powers. They’re experts in managing all of your business’s online marketing needs, and they can provide you with valuable insights and advice on how to improve your campaigns while getting the most out of your budget. They use various online marketing tactics and services, such as search engine optimization (SEO), search engine marketing (SEM), content creation services, social media marketing, email marketing, pay-per-click (PPC) advertising, affiliate marketing, conversion rate optimization (CRO), website design and development, and influencer marketing. Basically, they’re like a one-stop shop for all your digital marketing needs. 


2. Reasons Why to Hire a Digital Marketing Agency

But why should you hire one? Well, let me tell you, there are many benefits. They’ll free up time for you to focus on other aspects of your business, help you reach your business goals, and make sure you’re always on top of the latest digital marketing tools and techniques. But don’t just take my word for it; let’s dive into the benefits of hiring a digital marketing agency:

It Lets Everyone Focus on What They do Best. Marketing can be time-consuming, and it’s not always practical for business owners or employees to focus on marketing efforts on top of their other responsibilities. There are many different channels to pay attention to and strategies to implement, and it’s easy to get lost or overwhelmed by the volume of information. A digital marketing agency can take on these tasks and free up time for you to focus on other aspects of your business, like improving your operations and giving customers the best possible service.

It Will Help You Reach Your Business Goals. A digital marketing agency will help you to identify your budget and allocate it in a way that aligns with your business goals and objectives. They’ll determine how much to give to each marketing channel or strategy and track the performance of these marketing efforts, adjusting your budget accordingly to ensure that you’re getting the best return on investment.

It’ll Keep You Ahead of The Competition. A digital marketing agency will always be on top of the latest digital marketing tools and techniques, which means they can help you stay ahead of your competition. They’ll make sure you’re always using the most effective marketing strategies and tactics to reach your target audience.

Everything is Handled by Professionals. But wait, there’s more! You don’t have to worry about recruiting the right talent because digital marketing agencies already employ a set of highly skilled players. This saves you both time and money that you can reinvest into scaling up your marketing efforts. And let’s not forget the ROI of a digital marketing agency can often cover the cost of the service by reaching an untapped market that you may not have been able to reach otherwise.


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At Estes Media, we aim to be a “digital marketing agency partner” because we think of your business as our own and focus on long-term partnerships. Feel free to book a discovery call with us. Our team can handle all your digital marketing and SEO efforts so that you can focus on what matters most: your business!


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We want to be your marketing partners. Comprehensive consultation and strategy are provided at each step.


Let’s get people talking about your brand. We will help develop your story, logo, messaging and designs to keep your best foot forward.

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Cutting-edge strategies that help you rank higher and faster for relevant key terms. We stay updated to boost targeted organic traffic.

Email Marketing

Emails are responsible for almost 1 in 4 sales. We develop campaigns with compelling content and imagery to engage your optimal audience.


From Google to Facebook, we’ve fine-tuned our paid ad strategies that guarantee fair bids for relevant keywords at a lower CAC.

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A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.

Social Media Management

Creative campaigns with deep research, custom imagery, and engaging copy that boosts engagement and visibility.

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Ensuring that you are featured in the stories that will drive your brand forward across all Paid, Earned, Owned, and Shared Media is responsible for almost 1 in 4 sales. 

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Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.

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